目目录市场研究篇........................................................................................................................................................................2一、区域环境.................................................................................2二、区域经济.................................................................................5三、区域房地产开发...........................................................................7四、市场数据分析二级市场.....................................................................8五、三级市场................................................................................10六、市场竞争情况............................................................................11目标市场定位篇..............................................................................................................................................................25一、地块属性................................................................................25二、地块SWOT分析...........................................................................28三、目标消费人群设定........................................................................30四、项目整体形象定位........................................................................32五、产品修改意见及建议......................................................................33营销推广篇......................................................................................................................................................................43一、价格策略建议............................................................................43二、营销推广计划............................................................................43三、销售节奏及销售回款计划（含B区）........................................................44广告策划、创意篇..........................................................................................................................................................46一、产品机会点..............................................................................46二、消费者洞察..............................................................................47三、广告总精神..............................................................................47四、整合推广................................................................................48五、A区推广................................................................................50六、产品识别及现场导视......................................................................53市场研究篇市场研究篇一、区域环境区域位置沈阳地处东北地区的南部，辽宁省的中心。背倚长白山麓，面向渤海之滨，是辽东半岛的腹地。东临抚顺市和抚顺县，南与本溪市和辽阳市相辖，西与台安、黑山两县接壤，北与内蒙古自治区科左后旗相邻。在以沈阳为中心的150150公里的半径内，有中国著名的钢都鞍山、煤都抚顺、煤铁之城本溪、煤电之城阜新、石油之城盘锦、轻纺之城丹东、化纤之城辽阳和粮食煤炭基地铁岭，这些资源丰富、实力雄厚的辽宁中部工业城市形成了世界上罕见的城市群。沟通世界各大港口的大连港，正在开发的营口新港和锦州港，距沈阳也不超过400400公里。人文地理人口历年沈阳人口变化情况列表年份1990200020012002200320042005全市人口646.1685.1689.3688.9689.1693.9698.6市区人口453.9485487.7488.7488.4493.5495.9资料:新联康研展部2006-102005年，全市总人口数698.6698.6万人，同2004年...