问卷统计共发放问卷300份，收回295份，有效问卷286份，问卷回收率为98.3%，问卷有效率为96.95%。分三个层次统计：总体（附表一），性别（附表二），年级（附表三）问卷原版（附件四）---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---附表一：总体统计结果一、单选题１．您会首选哪个功效的洗发产品？Ａ去屑37%Ｂ滋养42.7%Ｃ修复16.6%Ｄ其他3.7%２.您会选购多大规格的洗护发产品？Ａ２００ＭＬ15.6%Ｂ４００ＭＬ64.7%Ｃ７５０ＭＬ以上19.7%３.您会选择哪个品牌的洗护发产品？Ａ力士10.2%Ｂ清扬26.8%Ｃ潘婷27.5%Ｄ海飞丝20%Ｅ飘柔7.1%Ｆ拉芳2.4%Ｇ多芬3.7%Ｈ其他4.1４.您会首选的洗衣产品品牌是哪个？Ａ奥妙7.5%Ｂ碧浪27.5%Ｃ超能24.7%Ｄ雕牌16.9%Ｅ立白8.5%Ｆ蓝月亮11.5%Ｇ威露士3.8%５.对于衣物清洁类产品的选择，您更为看重的是哪个方面？Ａ去污能力59%Ｂ品牌26.1%Ｃ香型14.6%Ｄ价格0.3%６.日常衣物清洁中过程中，您是否愿意使用消毒液？Ａ是23.1%Ｂ否75.59%７．您会经常使用手帕纸和湿巾吗？Ａ是53.22%Ｂ否48.47%８．您购买生活用纸的习惯是怎样的？Ａ整提65.42%Ｂ单个34.58%９.您对送货上门服务的态度如何？A.非常认同32.88%B认同33.9%C一般25.08%D较不认同5.1%E不认同1.69%１０您选购洗化用品和纸品的消费频次是多少？Ａ１次／月38.98%Ｂ２－３次／月46.78%Ｃ很少14.58%二、多选题１.您对送货上门销售会存在哪些疑虑？A.产品价格41.36%B.产品质量74.92%C.售后服务40.68%２.对于送货上门销售的产品，你愿意购买的有哪些？A.洗护发产品27.12%B.纸品61.69%C.洗衣用品36.27%D.化妆品15.59%E.食品24.41%３.下列哪些因素会影响您对送货上门销售的商家的选择？A.商品的丰富程度35.59%B.价格的高低52.54%C.商家的信誉和信用程度64.41%４.日常衣物清洁中，您会选择哪几种洗衣产品？Ａ洗衣液39.66%Ｂ洗衣粉66.78%Ｃ透明皂49.49%Ｄ柔顺剂12.54%５．您愿意从哪里选购洗化产品及纸品？A校园超市55.25%B.网购23.73%Ｃ市中心大型超市55.59%Ｄ送货上门销售13.9%附表（二）分性别统计题号性别ABCDEFGH---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---1男42.2%43%1%13.8%女29.5%42%27.7%0.8%2男12.0%66.7%21%女21.4%61.6%17%3男10.4%33.9%21.9%21.9%6%3%0%2.9%女11.2%18.4%32.8%15.2%8%1.6%8%4.8%4男7.7%28.4%25.1%19.7%7.1%12%0%女7.6%27.6%25.7%13.3%11.4%10.5%3.9%5男53%24%14.2%8.8%女48.3%28%14.4%9.3%6男21.9%78.1%女26.7%73.3%7男46.4%53.6%女61.5%38.5%8男54.6%45.4%女83%17%9男26.7%39.3%25.7%5%3.3%女42.9%25%24.1%5.4%2.6%10男33.9%48.1%18%女47.3%44.6%8.1%1男40.4%72.1%32.2%女42.9%79.4%54.5%2男26.2%55.7%30.6%9.8%24.6%女28.6%71.4%45.5%25%24.1%3男31.1%48.1%60.5%女42.9%68.8%81.3%4男37.1%56.8%43.7%7%女43.8%83%59%22.3%5男56.8%19.4%48.1%10.3%女52.7%35.7%75%20.5%（附表三）分年级统计题号年级ABCDEFGH---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---1大一33.85%43.07%21.54%1.5%大二39.3%47.5%8.2%4.9%大三40%44.29%8.57%7.14%大四37.1%31.4%31.4%0%2大一17.7%66.9%15.38%大二14.8%75.4%9.8%大三21.43%57.14%19.57%大四25.7%42.69%31.4%3大一15.38%23.1%30.8%15.38%7.7%1.5%0.8%5.4%大二8.2%36.1%19.7%26.2%1.6%1.6%0%5.71%大三10%37.14%17.14%21.43%7.14%2.86%0%0%大四8.57%17.14%28.57%22.85%8.57%0%8.57%5.71%4大一7.7%33.1%23.1%15.38%9.2%10%1.5%大二4.9%34.4%16.4%16.4%11.5%16.4%0%大三11.43%27.14%20%27.14%5.7%8.57%0%大四5.71%34.28%40%8.57%2.85%8.57%0%5大一43.8%30.8%16.2%9.2%大二63.9%13.1%14.8%8.2%大三51.43%30%7.14%11.43%大四57.14%28.57%11.42%2.85%6大一13.8%86.2%大二32.8%67.2%大三24.29%74.29%大四25.71%74.28%7大一50.8%49.2%大二55.7%44.3%大三52.86%48.57%大四40%60%8大一60.8%39.2%大二60.7%39.3%大三67.14%34.29%大四82.85%17.14%9大一29.2%41.5%23.8%5.4%0%大二32.8%34.4%21.3%28.6%1.6%大三38.57%27.14%22.86%5.71%5.71%大四37.14%22.85%37.14%0%0%10大一27.7...