《电子商务前沿专题》课程教学大纲一、课程基本信息课程代码:课程名称:电子商务前沿专题英文名称:FrontiersofElectronicCommerce课程类别:专业必修学时:32学分:2适用对象:电子商务专业本科生考核方式:考试先修课程:电子商务专业导论、网络营销、电子商务物流、移动商务等专业基础课二、课程简介电子商务发展不仅是动态的而且速度极快,要求电子商务专业教学与时俱进,紧跟电子商务前沿发展,将《电子商务前沿专题》设置为电子商务专业的专业必修课程尤为必要和迫切。应在理顺电子商务研究的主要议题和未来发展趋势的前提下动态选择教学内容,以保证该课程教学体系的科学性和前沿性。基于电子商务业界发展动态和国内外关于电子商务前沿的研究现状,本课程当前的主要教学内容包括但不限于:电子商务、数字商务、移动电商、社交电商、跨境电商、新零售、物联网、大数据等相关主题。该课程在教学方法上,力求激发学生探究精神,努力调动学生主动学习的积极性,采用互联网媒体、计算机屏幕投影、CAI等多种教学手段,结合课堂专题讲授、逻辑理论分析、现实案例分析、启发式教学、学生探究式自主学习、小组研讨汇报等多种教学方法,以期使学生通过该课程的学习达到接触电子商务前沿知识和技术、了解电子商务前沿动态、开拓电子商务专业学术视野、提升电子商务专业素养、培养跟踪判断电子商务发展趋势能力的目的。要求教师在教学中明确教学目的、突出教学重点、以学生为中心、启发和引导学生自主学习,帮助学生优化专业知识结构、提高专业素养和能力;要求学生在学习过程中明确学习目的、把握学习重点、积极探究、自主学习、注重研讨与沟通,力求博学、审问、慎思、明辨。Thedevelopmentofe-commerceisdynamicandveryfast.Itrequirestheteachingsystemtokeeppace.Itisparticularlynecessaryandurgenttoset"FrontiersofE-commerce"asacompulsorycourseforthemajorofe-commerce.Weshouldadjusttheteachingcontentsdynamicallybasedontheresearchofthemaintopicsofe-commerceandthefuturedevelopmenttrendtoensurethescientificnatureoftheteachingsystem.Basedonthetrendofe-commercedevelopmentandtheresearchstatusofe-commercefrontiersathomeandabroad,thecurrentmainteachingcontentsofthiscourseincludebutarenotlimitedto:e-commerce,digitalcommerce,mobilee-commerce,sociale-commerce,cross-bordere-commerce,newretailing,InternetofThings,bigdataandotherrelatedtopics.Thecourseaimstostimulatestudents'inquiryspiritandmobilizestudents'initiativeinlearning.Itadoptsvariousteachingmethods,suchasInternetmedia,computerscreenprojection,CAIandsoon,combinedwithclassroomlectures,logicaltheoryanalysis,realisticcaseanalysis,heuristicteaching,students'inquiry-basedself-learning,groupdiscussionandreport,inordertoachievethegoal.Throughthiscourse,studentscangetintouchwiththefrontierknowledgeandtechnologyofe-commerce,understandthefrontierdynamicsofe-commerce,broadentheacademichorizonofe-commercespecialty,improvetheprofessionalqualityofe-commerce,andcultivatetheabilitytotrackandjudgethedevelopmenttrendofe-commerce.Teachersarerequiredtoclarify---本文来源于网络,仅供参考,勿照抄,如有侵权请联系删除---teachingobjectives,highlightteachingpriorities,takestudentsasthecenter,inspireandguidestudentstostudyindependently,helpstudentsoptimizetheirprofessionalknowledgestructureandimprovetheirprofessionalaccomplishmentandability;studentsarerequiredtoclarifylearningobjectives,grasplearningpriorities,activelyexplore,studyindependently,payattentiontodiscussionandcommunication,andstrivetobeknowledgeable,interrogative,thoughtfulanddiscerning.三、课程性质与教学目的《电子商务前沿专题》是电子商务专业的专业必修课程。本课程的教学目的是:使学生通过该课程的学习达到...