Combat:ApplyProductManagerCompetitiveAnalysisHowtoprepare?(ResearchpapersDownloadNews)Sincetheproductmanagersohot,theremustbemanypeoplebeatentocompeteforaninterview,howtostandoutfromcompetitors,howtopasstheinterview,whichweneedtomakefullpreparationsbeforetheinterview!Interviewmaterialorknowledgeyouhavetobeprepared:CV:CVmeansasimpleexperience,ifalargecompanyforaninterview,yourresumeisoftenalotofpeople,howonewasfoundinthemanyofthecompetitors?Thishighlightsaneedtoresumehasbeenfound.Onhowtowriteyourresume,howtodoalotofonlinetutorials,I’mnotheretosay,butwehavetorememberonething:thecandidatesresumeisreallyasteppingstone!Written:Writtengeneralcaseofsomeformatsiscommonsense,plusprocessingscenariosandcasestudies,thisinvolvesverybroad,thereisnostandardanswerrequirestheaccumulationofnormal.1Casework:Pastworksdisplay,includinganalysisofcompetitiveproducts,productintroduction,isbestabletorepeatonceagaintheentireprocess.Hadrecommendedthatthestudentsexperiencedproductmanagerlookattheirworkexperience,puttogetheraproductcase,thereisnoproductmanagerexperiencestudentsmakeasimulation!ProductManagerisapracticaljobinterviewbecauseitinvolvesalotofcontent,andIjustrecentlylookedatsomeofthetextanalysisofcompetingproducts,sothisjustsummeduptheCompetitiveAnalysissection:First,lookatthetypesofcompetingproducts:Directlycompetingproducts:thetargetuser,consistentwiththecorefunctionsofrivalproducts;Indirectcompetingproducts:thetargetuserisconsistent,butthecorefunctionalityisnotthesamerivalproducts;Potentiallycompetingproducts:horizontalindustry-relatedproducts,ordownstreamproducts;SuchasAlipay,direct,indirect,potentiallycompetingproductsareasfollows:2Directlycompetingproducts:TenPay,fastmoneyIndirectcompetingproducts:UnionPay,MasterCard,visaPotentiallycompetingproducts:banks,aswellastheriseoffourth-partypaymentGetCompetitiveAnalysisofchannels:Rivalcompany’squarterlyandannualreportsandotherpubliclyavailabledata;Competingproductsrivalcompany’sofficialwebsite;Productsindustryauthoritativeanalysisofsitedata;IndustryForumMedia&analyticalarticles;Becomethecoreusersofcompetingproducts,useridentity,andcustomercommunication,getsomeinformationofcompetingproducts;Ifyoucangetopponentsdemandstatistics,itcanbeusedasareferencetohigh-valueinformationanalysis;CompetitiveAnalysisofcontent:IndustryAnalysis:industrymarketanalysis,whataretheproductsonbehalfof,onbehalfoftheuser’sproductrange.Youwillfindtheprospectoftheindustry,trendsinproductiterations,thecoreuserrequirements;3Profitmodel:thecompany’smostconcernedaboutistheinput-outputratio,needtoknowthefundsinvested,generatingprofitsofpatterns,andhowmuchprofitcanreachscale.Profitmodelcouldbereplicatedtobeanotherway;Producttechnology:Ifyouneedsometechnicalsupportcompetingproducts,youneedtoresearchaboutthetechnologycapabilityofcompetingproductswhetherattheforefront.Technicalleveltechnicalsupportweneedtoanalyzeinplace;Strategicgoal:customerusagescenarioscoreproductfeatures,andcorefunctionsforthefrequencyofuse.UIandarchitecture:theadvantagesanddisadvantagesofinteractivemode,codestructureoftheadvantagesanddisadvantages,prosandconsofthepagelayout;Irememberwheninthepagelayoutofthispiece,micro-channelversionofR&Dhasawidthinsidethemessageboxandthemessageboxisjustaversionofchangesinthetwopixels.Thus,theproductofinteractiondesignonlybetter,notthebest.Dataanalysis:Allthedatasummarizedabove.4Simplecommonanalyticalmethods:SWOT:Strengths,Weaknesses,Opportunities,Threatens,slightlysuperiorpotentialanalysis,whichfoundaftercomparingopportunitiesandrisks,itisrecommendedtousethecardslistedcomparativeanalysis.Comparativeinformation:specificanalysis,fromthetechnicalleveltoUI,thenfunctionsandservices,itisrecommendedtousethecardslistedcomparativeanalysis.Crossmethod:itcanbecombinedSWOT,ComparativeeachfunctioncurvetrendsXYaxis.(Source:everyoneisaproductmanagertext/SK_Hcompile:)5
