Analysis:Rednetwork'srapideconomicdevelopmentmicroblogginghomeopathicrebirth?ResearchpapersDownloadNews:Ontheredneteconomicorthreesentencesseparatedfromlivevideo,butbetta,reflectedoff,busyeyeteethpinchframe,orpapisaucetangledquestionoflifeanddeathaftertighteningpolicywhenthereisabusinessbuthaveredrelynetincomeoftheeconomyontheroadsosmooth,that’sWeibo-inthevoicesofdoubtinthenewhighrecordbreakingperformanceoftheoldsocialnetworkingsite.Microbloggingthelatestfilingshowsthecompany’sfirstquartertotalrevenueof777millionyuan,anincreaseof29%;profit105millionyuan,anincreaseof529%,thesixthconsecutivequarterlyprofitrealization.Userdata,asattheendofthefirstquarter,microbloggingmonthlyactiveusersreached261million,up32%;dailyactiveusersreached120million,anincreaseof35%.Ringthanthefourthquarterof2015,a1quarterofmicrobloggingactiveusersinMaythisyearanetincreaseof26million,anetincreaseof14milliondailyactiveusers,areitsbiggestincreaseinasinglequartersincelisting.Theabovedatainthepastfewquartersareverybright,whichholdmuchhurt‘microbloggingisdeadon’Heartanalysts,butdoesnotmatchthereputationandperformanceoftheoutsideworldinrecentyearshasbecomealmostmicrobloggingpastemaximumlabel.ThereasonWeibochairmanChaonotedthatthenumberofusersandmicrobloggingactivitytomaintainstronggrowth,mainlyduetostrongdemandfortheoptimizationoftheflowofinformationandmicrobloggingplatformvideocontent.Aquarter,microbloggingdailyvideoplaybackvolumeof470milliontimes,anincreaseof489percentfromthepreviousquartergrowthof64%inthepastfewquarters,microbloggingshortvideocontentconsumptionstronggrowthisexpectedtobetteryearthegrowthrateofabout10times.Chaoalsorevealedthateventheofficialreleaselivemicrobloggingservice,andtheeffortstopromotethe2product.Andbehindthis,itisalwaysmicroblogging‘Celebrity’,‘BigV’,‘up’strategyinthemobileInterneteraturnaround,andnowmorefashionabledescribedas‘rednetworkeconomy.’Weibohasfosteredanumberofmicro-blogandsocialnetworkingplatformforthemainentranceofthenetworktrafficReds,higheractivityandqualityofthecontentpartoftheuser,butalsothepromotionofacommercialproductReds.Redneteconomicgrowthintheprimarystageofspontaneous,brutalexpansioncomponent,butmicrobloggingstrategysystem,describeditas‘Redsbuildecological’,thatnetworkandmajordomesticcompaniesreachedtheRedcooperatetoenhancecontentproduction,accountgrowthandincomerealizationefficiency,andenhancetheindustryinfluenceandcommercializationcapabilitiesofmicroblogging.Popularterms,papisauceisawholenetworkofpopularnetworkofred,whilethemicrobloggingplatform,therearenumerouslightweightpapisauce,theymaintainthefansofmicrobloggingusersactivity,3andaccountforthesenetworkoperatingsystemsredfrommorerecentcommercial,micro-Bolesee.Infact,theimportantoperatingplatformWeiboalsopapisauce,themicrobloggingposted69videos,thetotalplayingtimereached246million,nearlythetotalamountofotherplatformstoplay.Redaroundthenetworkeconomy,microbloggingsuitthemoreambitious,thecompanyoperatingtheverticalindustries,12industriestheaveragemonthlyamountofreadingmorethan10billion,includingreading,animation,finance,stars,beauty,theseverticalareas‘opinionleaders’secondspring,isexpectedtobecomemicro-blogcontentecologyandimprovetheirbusinessecosystembasis.Infact,afterreceivinginjectionofAlibaba,Weibowascaughtincommercialheavycriticism,withAliGeinelectricitysupplierdiversionmode‘pooruserexperience’relevant.Buttheredneteconomicrise,theindustrychainpartiesseemtofindareasonableextensionmethods.Thisfilmart‘hard-Canton’to‘implant’changeisexactlythesame,advertisingbecamethepursuitofcreativity,nolonger‘boring.’4AlibabaGroupCEOZhangYongcommentrednetworkeconomythat‘thesecondhalfoflastyear,Chinesepopfromtherednetwork,butthenetworkisagroupofpeopleintheredpartofsomegroupsofpeople,bothtopromotetheirown,whiletheirsalespracticesbutmoreofthepeoplethemselveshaveacertainattitudetolife,gatheredagroupoffans,hashisownpreferences,butalsoformedaveryfixedaudiences.‘ZhangYongsaidthattheprocessofformationofrednetworkeconomy,thecontent-oriented,community-orientedconsumptionpatternsarealsobeingdemonstrated.(Source:BeijingDailyWen/ZhangXuWangJiangHongcompile:)5
