CircleoffriendsadvertisingmodeisineffectadvertisinghasbecomeasocialtrendResearchpapersDownloadNews:Recently,Tencentreleasedthe2015financialreport.Reportshowsthatintheyear2015,thenetworkadvertisingrevenuereached175billionyuan,anincreaseof110%,ofwhichthemostprominentcontributiontotheadvertisingcircleoffriends,createvalueof8.7billionyuan.Catchupwiththetraditionalbrandadvertisingrevenue,Tencenthasbecomeamajorattraction.Infact,lastyear’sJanuary25formallylaunchedTencentcircleoffriendsad,onlyBMW,vivocellphonesandCoca-Colathreecompaniessettled,andthedisparitiesbetweenthethreecompaniesinthecountryactuallyevolvedintoanationalpastimejoke.However,thethreecompaniesopenedthefirstofitskindaftermanymultinationalbrands,luxurygoodswillfancythisplatform,havejoinedtheranksthem.Augustofthisyear,themicro-channelpublicnumberrosepowderintothebottleneckoftheoccasion,Tencentadvertisingcircleoffriendswasfurtherlowered1thethreshold,itisattractingagreatvarietyofindustriesandenterpriseseagertoberealizedadvertisingsloganispartoflife,andthusbecomeafteranotherbiggameTencentrevenuegrowth.Infact,in2015,Tencentmicroletterasthecountry’smostpowerfulsocialnetworkingsoftware,has650millionactiveusers,andhalfofactiveusersalsohavemorethan100friends.Thatistosay,onthemicro-channelcircleoffriendsadvertisinghasahugeuserbase,butalsothemobilesocialcommercetrend.Internetadvertisingindustry,accordingtothereportprovidedbytheprospectiveIndustryResearchInstitute,in2015themarketsizeofChina’sonlineadvertisingreached209.66billionyuan,anincreaseof36.1%.Isexpectedto2018,China’sonlineadvertisingmarketisexpectedtomorethan400billionyuan.Visible,thefuturedevelopmenttrendofonlineadvertisingviolent.Atpresent,China’sInternetadvertisingisthemainformofsearchengineadvertising,electricitysuppliersandadvertisingbrandadvertisingintothreecategories,andasaplatformTencentsocialcircleoffriendsanddid2notbecomeamainstreamformofadvertising,andTencentforthisadvertisingmodelalsointheexplorationstageofdevelopmentinthefuturewillcreateanewwayofadvertising,suchasvideoclips,personalizeddisplay.Allinall,theproductisbasedonthecircleoffriendsadvertisingalargeuserbaseofmicro-channelplatformrise,butalsoonlineadvertisingsegmentsofsocialadvertisingisthetrend.Future,thissocialplatformfornewadvertisingwillbecomemainstreamnetworkadvertisingmodel,leadthefashion.(Source:ProspectsNetwork)3
