BrandofsoulandbodyBrandthepossibilityofquicksuccess,brandquicksuccessinmyopinion,thebrandinstantsuccesscertainconditions.Thebrandinstantsuccessfirstandforemostistodotwobasicconditions,thebrand“soul”and“body”.Whatisthesoul?Whatisthebody?Soulofhumanmentalstateofaperson’sbodyhumanfleshandblood.Whatisthesoulofthebrand?Whatisthebrandofthebody?Soulofthebrandisthebrandconnotationexudesthespiritofthebrandculture,brandbodyisbrandattachments,isacarrierofthebrand,orproduct.Person’ssuccessoftenliesnotintheirbody,moresuccessinits“soul”asabrand,thebrand’ssuccess,youmustdothe“soul”and“body”tocomplementeachother,lackofabranditisdifficulttosucceedinthemarketeconomywasveryprosperous,nurturingandshapingofthe“soul”ofthebrandevenmoreimportant,nurturingandshapingofthe“soul”ofthebrandandfortraditionalproductsismoreimportant,morecritical,moreofdecisivesignificance.,discussedatthefocusofthisarticleisthebrandof“soul”.Brands1cannotlivewithoutasoul.Whilethevastmajorityofourbrandsarepreciselynosoulorlackofsoul,thesoulofthebrandisthebrandpositioning,brandcorevalues,brandpersonality,categorysynonymousbutmoreimportantly,brandculture.Becausebothbrandpositioning,brandcorevaluesorbrandpersonalitytogothroughacertainbrandculturetobereflectedandexpressionofthisbrandculturethroughaspirittobemanifestedandexpression,andthereforealsoknownasthespiritualandcultural.Aproductaslongastheformationofacategorysynonymousitselfwillformaspiritualsymbol,ofcourse,suchaspiritualsymbolarepeoplespontaneouslygiveit.Abrandonlyhaveacertainamountofculturalconnotations,exudesaspiritualandculturalbrandwillhaveits“soul”anthropologistWeberculturalunderstandingandexplainsitsownknittingsignificanceofnetworksupportanimals,whilecultureisthissenseofthenetwork.“Peoplesupportedbythewebofmeaningthatisalsoaffectedbythesignificanceofnetworkspecificationsandconstraints.Significancemeansthatthevalueofthepeople,sothatthebrandistofindmeaningandvalue2andbrandhumanmeaningandvaluebrandculturetomeetpeople’sspirituallivesandspiritualneeds.Fromthepointofviewofculturalecology“Cultureispartofthetotalweboflifeinacertainenvironment,biologicallayerintheentireweboflifeintheculturallayerinteraction,interactionexistsasymbioticrelationshipwitheachother.”Brandbecausewediscussed,soherewecanabovecalled“biologicallayercanberegardedasaproduct,”culturallayer“directlyunderstoodasbrandculture.Becausetheproductisbrandattachments,brandcarrier,thusnaturallybecomefixturesofthebrandcultureandbrandculturecarrier.thereforesaidthatiftheproductis“body”,thenthebrandcultureisthe“soul”Sincethe“soul”and“body”ofproductsandbrandsandbrandculture,bothnecessarily“interaction,interactionexistsasymbioticrelationshipwitheachother.”Onlythisbrandbothsymbioticrelationshipwitheachotherdependentinteraction,interaction,brandstocomplementeachother,sothebrandcanbeexpectedtosurvive,growandgrowanddevelop.3
