BattleofthemiddlecarhitbadlyservedelectricitysuppliermarketinglogicbehindIfwesaythattheNewYearredenvelopesisafourTencenttwopullextremelyheavymarketingtheshow,then,isthemicro-channeltaxiandAli’srealmoneytragicbattle.BitterforcebetweenataximastersuddenlyfeltveryhappyinShenzhenHuaqiangnorth,centerconsoleerectingtwolarge-screenmobilephone,amicro-channelinstallation,aninstallationPaypal,lookingtokeepthechurchoutofthecarinformation,choosewhichonetochooselove.justtwodays,thedrivershaveevenworkedoutanotherskill,Passengerswithagooddiscussion,bothplayingtohalftimewithamicro-channelfarepaidhalfbyAlipay,withsuchdriverscangetdoublethesubsidies,$20.Taxifrommobileapplicationstoignitetheflamesactuallysixmonthsago,butthephonewasusedinthefightagainstignoranceandshamelessgovernmentdepartmentsisadowntowntaxicompany,butalsoactuallyhadtointerveneinordertodisruptthemarketinthenameofprohibition.OnlyButwarlordsfight,AliandTencentfinallyjoined,everything1becomesacloud.manythinktheycandryoutagreatcauseapplicationstaxientrepreneurscannowwashsleepestimates,theworldisalreadyfastandDidi,unlessAliandTencenttoopenupataxifeature.beginningoftheyear,whospentbillionsofsubsidiespassTencenttaxi,Aliimmediatelyfolloweduptofifteenmillion.taxipassengerswhousethemicro-channelorPaypalpayment,canreceivesubsidies,andthedrivercanalsoreceivesubsidiesMytaxiHuaqiangNorth,arrivedestination,themeterdisplays$15,andthenIpay5yuan(micro-channelsubsidiesdirectlyonthemicro-channel10yuan,thedriverimmediatelyreceivefare$15,and$10subsidymicro-channel.TyrantofthemarketJinyuanpolicyveryexcited,butalsotothemarketisveryconfused:?AliandTencentexactlywhattoplayBureauandotheractivitiesarenotthesame,thebehaviorofataxisubsidystartingtolookalittlestupidtodropheavilywillingtodopromotion,musthaveauserstickinessapplicationswhiletaxiapplicationsdonot,theysay,manypeoplecanacellphonewhilemountedonPaypalandmicro-letters,and,attheendofsubsidiesforactivitiesthattakethesubwaybacktothesubway,the2pedestrianwalkContinueonfoottowalk.Secondly,theapplicationofTencenttaxior,forAliorwithoutthecashinflows,atleasttheNewYearredenvelopescancreatehugecashflow.third,ataxiisjustoneofthemanymobileInternetapplications,doesnothavethestrategicTheposition,then,twoTyrantisclearlynotthemoneypeoplestupiddobattlestarted,thewordscometomymindimmediately:?.battlemiddle.Priortothis,themobileInterneteconomyisoftencalledtheCockwireeconomy,milletphonesandthebalancetreasureisthecase.TooCockwireyouwhointheworldistheInternetheavyweightsfrequentlymentionit,buttheyreallyonlywillingtoputgreattechnologicalservicesAtCockwireit?certainlynottoanyonecountry,themiddleclassisreallypromotingsocialandeconomicprogressoftheforce.Alipayandmicro-channelhasaccumulatedalargeamountofCockwiredata,whiletherealSword,willbeinthemiddlebattlefield,ofcourse,thereismoreThetargetcustomerselectionbehaviortoidentifythemiddle,butthecombinationofmobileInternetapplications,nodoubt,ataxiisoneofthebestofall,taxiownersobviousthancrowdedbusfamilyincomebetterthanboredegg3painofshoppingTaobaofamilybehaviormoreeconomicactivitytaste.Secondly,withrespecttootheractivities,ataxiiseasiertocollectvaluablecustomerdata,inlinewiththelargedatacollectionstandards.Thirdly,theinitialbusinessmodelisclear,youcangetacommissionfromthetaxicompanyfare,whileinBehindthis,theelectricitysuppliermarketinglogicismoreobvious.Theworldischangingfast,theInternetagemarketinglogic,butalsowithtraditionalmarketingdiffer.Traditionalmarketing,KotlerSTPtheoryisregardedasaclassic,marketsegment,selecttargetmarket,thenthedifferenceoperationisoneofmanyso-calledmarketingexperts.’smagicObviously,TencentandAlibabaisnotthislogiccardsTheirlogicis:chooseamarket,bysomemeans(subsidiestoattractalargenumberofusers(ortrytocollectuserbehaviordataforanalysis,andthenoptimizeproduct,andthenprecisionmarketing,trainingrealtargetcustomershabits.Selectthemiddlemarket,bytaxisubsidies,attractingalargenumberofusers,throughauser-baseddata(phonedata,micro-channeldata,bankcardinformationanduserbehaviordata(taxiroutes,taxifrequency,taxitime,ataxicostsofcollectionand4analysis,itbemoreexplicittargetusersandtheirrealneeds,andsooptimizetheproductlaunchmoretargetedmarketingcampaigns.traditionalmarketing,customerdemandismainlythroughmarketresearchanalysisoutoftheproductoncetheproduction,basicallytodeterminesuccessorfailure.electricitysuppliertocustomerdemandbylargeusersactuallyusethedataobtainedintheanalysis,productconstantlyadjustandimprove.miserablebattletaxibehind,infact,alargemiddleclassdatacontention,thenextstepiswhentheswordKanxiangmarketWeawaitthetaxicompany’sshakingit.5
