统一品牌统一价格统一服务星星图图业业务务业务培训及讲明（密级：外密）中国联合通信有限公司增值业务部位置业务处2003年11月---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---目录第一章星图业务概述...................................41.1业务背景.........................................41.2需求分析.........................................51.2.1位置服务市场现状............................51.2.2位置服务市场需求............................51.2.3定位终端市场现状............................71.2.4定位终端市场需求............................91.2.5需求分析小结................................91.3星图业务的优劣比较..............................101.3.1同类服务现状...............................101.3.2优势分析..................................111.3.3劣势分析..................................111.4业务功能介绍....................................111.4.1位置查询...................................121.4.2发送消息...................................121.4.3地图操作...................................131.4.4历史轨迹回放...............................131.4.5兴趣点治理.................................14---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---1.4.6终端信息治理...............................141.5治理功能介绍....................................151.5.1治理功能...................................151.5.2治理体系及原则.............................161.5.3治理权限的设定.............................161.6隐私爱护阐述....................................181.6.1隐私爱护的原则.............................181.6.2隐私爱护的操作.............................191.7价格体系........................................191.7.1用户价格体系...............................191.7.2代理商价格体系.............................211.7.3免费试用制度...............................211.8服务体系........................................221.8.1分公司提供的服务...........................221.8.2总部技术支持...............................231.9目标市场及用户细分..............................241.9.1社会商业应用...............................251.9.2政府服务应用...............................25第二章星图业务的市场推广............................27---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---2.1推广前期预备....................................272.1.1人员预备...................................272.1.2系统预备...................................272.1.3结算、营帐预备.............................282.1.4市场推广预备...............................282.1.5风险预备...................................282.2星图业务的绩效考核..............................292.3代理商制度......................................292.3.1代理商资质.................................292.3.2代理商职能和权限...........................292.3.3代理费.....................................292.3.4代理制度...................................292.4跨省用户/代理商的绩效归属和治理方法.............302.5信息共享和沟通机制..............................302.5.1分公司和总部的沟通.........................302.5.2分公司之间的沟通...........................31第三章范本..........................................323.1星图业务合同范本................................323.1.1法人用户合同范本...........................32---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---3.1.2代理商合同范本.............................323.2星图业务...