Combat:howtoplaysmallsellerspaidtraffic?ResearchpapersDownloadNews:Taobaoallknowtheimportanceoftrafficflowdetermineshowmuchshopbusinessisgoodorbad,however,withthecontinuousdevelopmentofTaobao,nowassignedtoeachstoretrafficislessandlessso,paidtraffic.emerged.paidtrafficcanshopwhat,orrather,comparedwithfreetraffic,accountingsituationshouldbelike?Next,weanalyzetogether.ShopClass:TaobaoMarketplaceshoptwodrillMainCategory:Sports/Outdoors>swimsuitShopmainlyengagedinswimwearproducts,manytricks,butbasicallythenewproduct,nosalesbasis.TookoverwhenitistheendofMay,thearrivalofsummer,butalsovariousbeautifulMMDaxiangoodtimetobuild,marketdemandwillincreasesignificantly,Soshrewdbusinessmenareatthistimeinadvancetoprepare.Beforetakingover,trafficsituationinthisshopisthis.Thistrafficshots,reallymiserable.Swimsuitcan1actuallybeusedtohotsprings,hotspringsclothingis,itisnotthearrivalofsummer,thereisademandmarketshouldalsofishes,howtrafficwillbeso?Visible,businessesdonothaveseriouslyreallytakecareoftheshop.Currently,thisshopissorelylackingthemostimportanttrafficflowaspectsoftheintroductionofthetwoplatesisfreetrafficandpaidtraffic.Theso-callednaturalflowadvantagesforthesellerreferstothemaximumextentTaobaoplatformforitsownpurposes,togetthebestshow.Amongthem,themostimportantnaturaldrainagewayisnaturalrankings.Moreforwardposition,tendtoattractmoretraffic.Only,tohowtomaketheproductstandoutinsearchsort?1,summer,seasontoswim,thenswimsuitsearchindexisrelativelyhigh.Howtoholdgood?Havegoodtitleoptimization,trytoavoidusinghotwords,theuseoflong-tailwords.2,assmallbusinesses,certainlycannotgoandbigsellersdirectcompetition,sotheshopseveralmainstreambabyupanddownregulationofagoodtimeframetoavoidthecompetitionbigtime.23,selectshopshavetheadvantageofbaby,wererecommendedbythewindowtogetthebabyweightwithpopularity.Paidtrafficthisshouldnotbeunderestimated,freetraffictoshopalonetodoit,itisestimatedthatthissummerisover.Paidtrafficpiece,diamondboothcertainlycannotaffordtoconsume,Whowearesmallbusinessesit?SoemphasisshouldbeplacedonTaobaoTaobaopassengertrainwiththepromotion.Taobaooffearlybecausebythesalesrestrictions,trafficisalsoverydifficulttobesofocusedonTaobaotrainorpiece.Afterthattime,andtreasurerconsultationanalysis,weselectedthisbabyasthemainproduct.AsTaobaotrainbabywasfocusedonpromotingtheideaisthis:1,selectthebabyiscritical,shopbabysomuch,andaresoldwithnobasisforevaluation,itisdifficulttoseewhichhasthepotential,sofirstofseveralmultiplechoice,withatrainfortesting,analysis,lookclickwithconversionfeedbackWithdatabase,youcananalyzebabyshopinthemarketandcompetitivesituationpopularity.32,theshopiscurrentlyveryshorttrafficandpopularity,babyweightisalsoverylowintheearlystageofTaobaotraindrainageisakey,canamounttoselectsomehotwords,thestoretrafficsupplementassoonaspossible,soyoucanbringthestorewiththebaby’spopularityandactivity.3,toidentifyproductfeatures,aswellasasellingpoint,wehitthisbabyisbigchestsexy,youcanaddsomewordsassociatedwiththelongtail,makingaccurateconversion.4,afteraperiodofscreening,somedidnotshowintimewiththeclickofkeywordsdeletedsomevaluablekeywordstodevelopagood,improvequalityscore,andslowlyreduceconsumption,increaseinput-outputratio.5,tothenexttimeperiod,overalltraffichasrisen,asthetrainbringingtraffichotwordscanproperlybereduced,whichcangreatlyreduceconsumptionspending,thecostsavings.Aftersometime,therearesomechangesintheflowstore-Beforefreeflowratioroseup,andthemagnitudeoftheriseisrelativelylarge,accountingfortheproportion4oftheshopisalsoimproved.Determineagoodideaofthislong-termoptimization,anotherperiodoftime,changeswillbeveryobvious.Thisflowcompositiontable,thesameoneweekoftrafficanalysis,alotoffreetraffictorise,accountingfor41.33%overallflowoftheshop,itisverygratifying.Here,wecantalkmoreaboutwhypaidtrafficwillleadtoenhancethefreeflowofit?Ababyweightspopularityscore.Usuallyrelyonthenaturalflowofababy,improveveryslowly,afterjoiningthepaidtraffic,havetransformedtheflowofaccurate,sevendaysgrowthisveryobvious,salesincreasequickly,thenTaobaowillfeelThisbabyisverypopular,rankhigher,buyersarecominginsearchtrafficwillincrease.withthesame,aswellasbabycollection,whichalsodeterminesthepopularityofyourbaby.Favoritehigher,fromPopularsearchesseen,yourrankingswillalsogettinghigher.2,sinceweintroducedthelargeproportionofpaidtraffic,liveWaughtheshoppopularity,improvetheoverallweightsfortheotherbabywillbeagreathelp,youcanimprovetheoverallfreetraffic.5So,pro,alongwithaction!Donotalwaysfeelthatputpaidtrafficiskept,infact,theoperationwell,then,itsroleisverygreat(Source:Amoygang6
