Brandadvertising-tellawonderfulstoryThelocalsportsapparelbrandseemstohavebeennegativeandconstantly,thistimetoturntheoldaccountsofChina’sdomesticsportsbranddoesnotseemgenerousattempts,butitisundeniablethattheTAGnationalbrandshavecitedthatseemstohavebeennounlockinadvertising,productsimitationdesignforgarmententerprises,relyonchannelsbasicallybeentoachievesignificantsalesgrowthintheeracametoanend,isanindisputablefactthatchannelsinmajorcitiesbecomesaturated,so,howtofindanewgrowthpoint,thebrandbecamethenewfocusofcompetition.Ifthebrandisapersonthatyouwantyourbrandtothepubliceveryday,shoutingslogans,oraconnotation,theimageofthestory?Similarly,consumerswillenjoybrandiswhatkindofimage?Believetheresultsspeakforthemselves,eventiredofthebombingontelevisionadvertisingifconsumershavebecomeaccustomedto,especiallyconsumerloyaltyisnolongersoobviously,itisnotastoryofthebrandwillmakeiteasierforconsumersofallages?Recently,theclothingbrandTVcommercial1productionincreasinglysophisticatedthesportsbrandpassprofessionalism,leadingtheattitudeoftherestofthebrandforthefashion,thetrendisveryobvious,butwhenmanyadstogether,youwillfindeverycategoryofadvertisinghighsimilarity,thelackoftheirownbrandindependenttonality,nottomentionthebranddifferentiation.beginningoftheyear,casualwearKAMAnewbrandadvertisingStreetseemstohavejumpedoutoftheoriginalcircle,andbringabreathoffreshtemperamentouttothestreetsTVCdividedintotwoversions,respectively,tellsthestoryofaphotographerandabarsinger,photographerencounteredagroupofchildrenslapstickfieldswhenanxious,confused,fromthesmilingfacesofthechildrenandchildren’sinteractionsharvestmostpurehappiness,toexploretothesignificanceofchange,alsofindtheowncreativeinspirationforthesource.pubsingerfromthebeginningonlyaaudienceperformances,persistinpracticingtheirownmusicroad,lastbecomeamuch-anticipatedstagefocusonthestoryitself,itseemsthatwiththeclothingthenumberoftheassociation,butthedepthoftheexcavationoftheconnotationofthebrand,theformer2withathickrough,wildstyleclothingbrand,hasbeenadvocatingthespiritoffreedom,tenacity,totheyoungconsumerstoconveyharbordreamsofwhomcontinuetostruggleandthefrontrowoftheconcept,combiningtheselook,TVCstoryitself,oritsendforthefirsttimetomeetwiththeconsumerslogan“customlife”,arerelatedtotheirownbrandpositioningandpropositionfullyfit.So,whenconsumersaretiredofeverydaytellingtheirownstoriesofpopularfashionwhenabletoseethisbeyondadvertisingofacommercialnature,tofeelbrandofthinkingaboutlife,andthestoryapositiveforcecapableofinfectingtothemwhenthatbrandrecognitionismorelogical,andthisisthecommercialspursuitofbrandloyalty.ThetruestoryofthelifetheKAMAofadvertisingbecauseoftheresonanceofthestoryandbrandconnotationofsuccessthiswayistheindustryevolvedintoawaveofstorytellinghasbecomemoreandmorebrand-practicecourses,butalsocomesfrommorebrandadvertisingmaterial,fromthereleaseofpositiveenergytoinfectconsumers,leadtosocialresonance,thepursuitofsensualway,itseemsmorethanthebigproductionsdazzlingadvertisingimpact.3LanguageroadJohnnieWalkeradcampaign,oncealltherage,causedasensationintheadvertisingindustry,preciselybecauseofthe12celebrityrealstorytotelltheirstory,butalsoaboutthebrand’sownvaluesandwayforwardpropositionmoreevidentfromthecaseofTaiwanPublicBank,toevokeastrongemotionalfolktalesaboutordinarypeoplewithextraordinaryspiritofthestory,anddobrandcommunicationpurposes,andalsoledtothethinkingofthecommunityasawholeanddiscussionrelatedtothetopicofmanandnature,thebettertoseethecorporatesocialresponsibilityontheplay.Infact,areturntotheessenceofthebrandcommunicationundoubtedlyallowadvertisingaudienceawareness,acceptanceandrecognitionofthebrand,whetheritiswiththe3Deffects,oratruestory,isaformofadvertising,itscontentissettoconsumerscertainlyareinseparableinsightintotoday,thelackofpositivesocialforces,lackofemotionalcommunicationbetweenpeople,makesconsumershappytoseekoutandacceptthestorysensibilitytheme,hopetomotivateyourselfwithpositiveenergyinthestory,andtherefore,theconsumernaturallybemore4willingtosupportthebrandinthisseries,so,withitstangledonhowtopressurecompetitorsadvertisingscreen,itisbettertotalktoawonderfulstory,mightmoreeasilyintotheheartsofconsumers.5
