AnalysisofthethreeguidingPRAdvertisingisafire,publicrelationsisthewind,thefirebythewind,thewindtohelpthefireViagra.Wanttomoveoffapopularlong-sellingproduct,whichisinseparablefromadvertisingandpublicrelationsDeva’seffectivecooperation.Businessoperationsandbrandbuildinghascometoa‘noPRisnotmarketing’era.Nationalpublicrelationsfirmsspranguplikesmoke,thereisgoodpress,thereisgoodintegrationofresources,therearegoodactivities,therearegoodatdoingannualservice,therearegoodpublicrelationscrisis,mostlyintegratedpublicrelationsfirms,andsoonandsoonandsoon.Partycorporatepublicrelationsbudgethasalsoincreased,throughvariousPRactivitiesanalyzedandsummarized,foundinalmostallpublicrelationsandcommunicationactivitiesareinlinewiththreeguide.PRTip:guidinginfluenceThisisveryeasytounderstand,enterprisesandpublicrelationspublicrelationsactivities,aswellasforeventmarketing,bothcareabouthowtoenhancetheirinfluenceinashorttimecreatingsocialawareness,focusattention.Thuswesee1thewhiteelephantinstantnoodlesinthe2008Olympicsthatyear,alongwiththeOlympicflameclimbMountEveresttogether,makinginfluence.Thuswesee,Supermanrazoroncampustocarryout‘aman’sfirstshaver’activities,condomdistribution.WealsosawaflourishingassociationRonaldinhowasoncehiredforbrandendorsementdeals.PRTip:reputation-orientedAspartofcorporatesocialcitizenshiptotheformofbusinesstocontributetosociety,andthepublicagoodshowthatmorehighlysociallyresponsiblebusiness,somoreandmoreenterprisesattachgreatimportancetodeveloptheirownsenseofsocialresponsibility.Soweseewanglaoji100millionyuandonations.WesawDekorpoorareastocarryouttheprimaryconcernofthe‘greencampus’activities,seeMengniu’s‘cupofmilkaday’campaignintomorethan500underprivilegedelementaryschool,sawLuyuanelectriccarattheBeijingCapitalcarryoutthe‘urbangovernancepublicactionbyblockingafreecaractivities,‘sawJLFconductedduringtheSpringFestival’publicmutualcarpoolhome‘activities.Reputationoriented,notonlyreflectedincorporatesocialresponsibility,2qualityofproducts,thebusinessconcept,teamculture,corporatepositionintheindustryintheeconomicdevelopmentoftheroleplayedbyboostingenterprisegainedhonorsleadingpositioninsales,technologicalcontentofproducts,perfectafter-salesservice,logistics,fast,andevendealwiththecrisisandsincereattitude,etc.,areallfavorablefactorsshapingthereputationoriented.PRTip:sales-orientedextensionAnydisseminationofanymarketingandsalesservicesarefortheenterprisefameandfortuneisthebusinessofthecountry.Therefore,someformanypublicrelationsactivitiestoexpandthechannels,someinordertoincreasesales,suchasautomotivecompaniestestdriveactivities,liquorcompaniesdoingconsumertasting,manyenterprisestocarryoutthedealermeeting,theKunlunMountainsmineralwatertotakethehighline,sotoemployLiNaendorsement,sponsorshiptennistournament,tocarryoutstartasting,etc.,whichbasicallybelongtoexpandsales-oriented.Ofcourse,PRisprofound,brilliantpublicrelationsactivities,there’snotaword,notjuststopatthePRindustry,thesethreeoriented,butpublicrelationsroleforbrandpromotion3becomeapparent,moreandmoreimportanceinenterprises,sothePRThefutureoftheroadwillbespreadwiderandlonger.4
