ChenGuanghua:increasemembershipvalue,sothatcustomersfallinlovewiththebrandAffiliatemarketingboilsdowntotheusertomakefriends,findwiththebrandconcept,positioninglovecustomersliketobuildlong-lastingrelationshipslikemarriage.BIOSTIMEuserstoexplorematernalcharacteristicsinteractwiththeuserthroughavarietyofactivities,increasethevalueoftheuser’ssense,inordertofindpeoplewholovethebrand.BIOSTIMEcurrentmembershipofmorethan1000million,ofwhichmorethan400millionannualactivemembers,threemonthsmorethan180millionactivemembers,membersofthesalesrevenueaccountedformorethan80%ofthecompany’stotalsalesrevenue.Alluvialwave:integralfeedbackProductTodomarketingunderstandingofhumannatureasartists,butalsowiththeideaofmarketingresearchroadengineersandmembershaveamembershipsystemplatformsupport.I’manITbackground,joinedBIOSTIMEdoaffiliatemarketingsystem,theITmarketingideascombinedwith.BIOSTIMEsignedanagreementwiththestorethrough1authorizedsystemwiththeconceptofserviceplatformasamembersystem.Consumershaveseveralmaternalcharacteristics,thefirstoneisahighconcern,veryconcernedaboutthechild’shealth,safety,andthesecondishighlyinteractive,motherrequiresfrequentinteractionandcommunication,problemsolvingtheyencountered,andthethirdisahighfrequency,thefrequencyofthemotherafterbirth,thechild’smaternalandchildproductspurchasedwillincreaseandthereforebeabletodoaffiliatemarketing.Affiliatemarketingthemostcriticalistheabilityofconsumerstotheactualvalueofthefeedback,inordertowinconsumerloyalty,wedidaprojectcalled‘floodwave’,sothatmorepeoplecometoredeemparticipate,consumerscanfeelBIOSTIMEPointsThevalueoftheconsumersinthestoreshassignedanagreementtopurchasetheproductcanbeobtainedBIOSTIMErebateofaround7percent.Manycompaniesareintegralmembersofthecorrespondingexchangegifts.Problemwiththisapproachcannotcontrolalot,moreimportantisthevaluetotheconsumerfeedbackisnothighend,wemadeadedicatedPOSmachines,willredeemallgoodsandstoresopened2up,consumerscanusesynbioticspointstookthefieldexchangestoresproducts,thevaluecanactuallycontributetotheconsumer,theyaremorewillingtouse.Irrigateandfertilize:providingavaluableserviceFourAmericanmarketingexpertLautproposed4Ctheory,consumerdemand-oriented,concernedaboutthecostoftheproductduringuseproblemsbroughttoconsumers,sooursecondprojectis‘toirrigateandfertilize’thecustomerAfterasseedlings,wateringconstantlygrowing.consumerstobuyaproduct,ourPOSmachineoutofasmallticketeverythreedays,sopromotersvisits,helpconsumerssolveproblemsencounteredduringuse.Affiliatemarketinghaveasystem,andmoreimportantly,communicatetotheconsumerattherighttimetotherightcustomercareandwestart‘everydaymobility’activities,dailycommunicationwithconsumers,consumerdemandnodediggingthroughmathematicalmodelssuchasthespringto,theflu,diarrheaisacommondiseaseofchildren,targetedtosolvecustomerissuesintheupcomingbabyeatingmilkwhenwecommunicatewithconsumers,providingcustomercare,toseewhetherthedelivery,sothatconsumersfeelthat3ourattentionandledconsumersback.Intheeraofbigdata,wefocusoncollectingdatamembers.BIOSTIMEhavea‘fullmemberknows’system,allstores,promoters,marketershaveaseparatebusinesscenterAPP,marketingthroughAPP,pluscallcenterCRMsystem,from360-degreeunderstandingofconsumerinformationthroughdatacollection,topromotesalesofstoresindifferentstoresdocustomercareandpromotionalactivitiestargetingdifferentconsumercharacteristics.synbioticsdifferentmonthsfornewcustomerstargetedcustomercare,suchas4-6monthsbabyforcustomerstoremindcustomerstousericeneedsindifferentseasonswilldodifferentcustomercare.differentstoresfordifferentcustomerbuyingbehavior,therewillbedifferentpromotionalactivitiesinsupporttotheintegralformtothevalueofcustomerfeedback,youcanspecifypersonalizedintegralfeedbackactivitiesforpersonalizedmembershipthroughPOSmachines.4
