项目名称:轻社区概念的方言分享团队名称:爱方言---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---目录一、方案概述...............................................................................................................3二、方言现状分析.......................................................................................................5三、项目内容介绍.......................................................................................................5四、项目特色...............................................................................................................7（一）独一无二的方言轻社区............................................................................7（二）猜你喜欢的方言淘....................................................................................7（三）随时随地玩“移动”................................................................................8五、市场和用户群分析...............................................................................................8（一）宏观市场分析............................................................................................8（二）问卷调查分析............................................................................................9（三）用户群分析..............................................................................................10六、技术可行性.........................................................................................................11（一）开发平台..................................................................................................12（二）服务器的选择..........................................................................................12（三）操作系统选择..........................................................................................12（四）办公软件的操作和网络平台的运用......................................................12七、项目实践.............................................................................................................13（一）校园推广..................................................................................................131.举办活动，产生互动................................................................................132.通过校园晚会推广和张贴海报................................................................13（二）微博营销..................................................................................................131.确定以方言为主的推广目标....................................................................142.更新方言民俗有关的内容........................................................................143.及时与粉丝互动........................................................................................14（三）微信营销..................................................................................................151.微信消息的推送........................................................................................152.微信机器人的开发....................................................................................15八、爱方言社区电商.................................................................................................16九、总结...............................................................................................................