Analysis:WomenTaobaoisstillthemainconsumerResearchpapersDownloadNews:2013‘double12’upcomingfeast,SouthelectricityprovidershowtobettercooperateBaoTuan?AmoyagenciesandtheUnitedStatesinShenzhenLuohuDistrictTechnologyInnovationAgency(ESA)‘Taobao1212linewillpreach-ShenzhenStation:2013SouthelectricitysupplierForum‘,fromtheUniversityofTaobaoveteranstudents,trainCheyoumember,ShenzhenIndustrialParkZone,Internetappliancebusinessenterprisesandother500enterprisesandrelevantpartnerstoattendforumfortheexchange.TaobaobuyersenthusiasmrisingyearbyyearInthisforum,wearemostconcernedaboutTaobaobigpromotionthisyearthanduringthemarketingstrategy.Insiderssuggest,ifyouwanttowinthewar,preheatingisthekey,butthewarm-upisusuallybasedongoodmarketingfoundation,twowereequallyimportant.Additionally,themajorityofwomenisstillthemainconsumerofTaobao,sotheneedtokeepaneyeonwomen’spurse.1Taobaobigyearendpromotionalactivitiesareverypopular,courierwarehouseexplosion,goodssoldisanannualeventhappenfrequentlyduringlastyearTaobao‘double-October’turnoverreached19.1billionyuan,Taobaobuyersenthusiasmrisingyearbyyear,whichalsosothatbusinessesseequitehighprofitmargins.CollectionrateandtheshoppingcartisweathervaneInformationTechnologyCo.,Ltd.HangzhoufewcloudsQin,vicepresidentoftheforumpointedoutthatinlastyear’s‘double-October’promotionalactivities,oftenrisingvolume,turnoverisalsoatimetorefresh,butforrevenueTaobaosellersconversionratedoesnothighbecauseofthe‘doubleeleven’earlywarm-uppublicityisahugeexpense,fromthe‘double-October’nearer,advertisingpricewillcorrespondingly.Accordingtorelevantdata,the‘doubleeleven’periodtradedgoods,buyerscollectionsandshoppingcartconsumerstobuygoodsturnoverrateishot,andthisoneinthe‘double-October’choosingtobuygoodsabout37%,isthehighest,whichshowsthatconsumersInthe‘double-October’isnotatemporarymovetobuy2goods,hestressedthatthecollectionrateandtheshoppingcartisTaobaobuyersguidevane,andisthemostimportantbuyingguide.Healsonotedthatontheeveofthebigpromotion,AliviaSMSorpromotionalinformationwillbepassedontoconsumersisnecessary,butinthe‘double-October’period,theseomnipresentSMShasbeenalotofconsumersasspammessages,‘onconsumersthanthemostattractivepriceadvantage.‘So’doubleeleven‘periodsincebusinessesCostlydopromotions,wemustdoagoodjobpreheatactivitieswillattractconsumerstoachievethepurposeoftheinitialwarm-up,Keyalsowhethertoallowconsumerstofeelbenefits,whichrequiressellersinthemarketingandservicemorethanbrains.WomenarewomenoverheadbiggestonlineshoppingTaobaoR&DdepartmentanalystZhangQipointedoutthatactiveonTaobaobuyers,womenaccountforhalfofthecountry,whichhasarelationshipandawoman’snature,whilemanywomenasmenbuybuyers,furnitureandothergoods,butthewomen’s3consumptionisstillthemajorspendingwomen,accordingTaobaobuywomen’sdemanddatashowthat55.2%ofTaobaouserswithoutclearpurpose,whenvisitingfeelgoodtobuy,whilewomenoccupythemajority.ladiesisthebiggestonlineshoppingwomenOverhead,inthepastthreemonths,thebazaarinTaobaotobuyatleastasumofpurebuyers,ofwhichwomenaccountedfor87.9%onthepurchaseaccountedfor84.1%ofthewomen,aged19to30yearsoldaccountedfor76.9%ofthetotalweight.Whyaresomanywomenchooseonlineshoppingladies?Cheaperisthemainreason.ZhangQisaidthat,overall,theuserselectsTaobaoismainlydueto:selectmultiple,cheap,convenienttime-saving.Comparedwithothercities,first-tiercitiesTherearecheaperandmorepeoplevalueconvenience,butthird-tiercitiesintheuserTaobaobuymorebecausenotbuycanbuylocalgoods,butalsoguaranteedpayment.Inaddition,ZhangQipointedoutthatforfemaleconsumers,whobuygoodsmorecarefully,althoughthesellerabouttheproductdescriptionandexplanationoftheconsumertounderstandtheproduct’sofficial4channels,butduetodifferentbody,individualsarealsodifferentfortheevaluationofquality,keenonlineshoppingconsumersmorewillingtoconcernwomenboughttheproductuserreviews,asanimportantstandardtomeasure,soshesuggestedthatthemajorityofTaobaoshopkeepersinthemodeldiagramanddetailsoftheplanandworkhard,butalsocannotbeignoredevaluationimpactonthesalesoftheseproductsareavailableforconsumerstobuyakeyreferenceinformation,needextraattention.(Source:ShenzhenDailytext/Kera5
