Combat:nottobeunderestimatedbabydescribedintheflowofinformationResearchpapersDownloadNews:Taobaosearchnearly10yearshasbeenchanging,untilJanuary2013beforeTaobaohasbeenindexedBabytitlewiththecategoryattribute,untilon-lineknowledgeshoppingguideandcommodityinformationsearchcapabilitiesinsimpleterms,Taobaoisthestartingindexdetailspagetext,whilethesellertodoisoptimizethebabydetailspageofthetext,toattractmoretraffic.InformationsearchtomeetindividualTaobaoofficialsaidthatwithTaobaogoodsandthesellermoreandmore,manybuyerssearchbegantodiversify,Taobaosellersbabyhasbecomegreatlyenriched,duringfeatureskeywordsearch,Thecurrentsearchformcannotfullymeetuserneedsinordertochangethissituation,Taobaolaunchedcommodityinformationfunctions.Ofcourse,Taobaolaunchedinformationsearchintentisnotsosimple,forexample,onTaobaosearchfor“BeijinglovestoryYaofluteclothes”thatareintheminority,butcertainlythere,thesamekindofsearch1habitskeywordaddsupisnotunusual,soTaobaoinresolvinginternalsearchneeds.Userssearchfor“BeijinglovestoryYaofluteclothes”,thissearchhabitsgenerallyappearinlikeBaidu(TaobaoshieldingBaidu,thisisnottakenintoaccount),Google,360,Yahoothissearchengine,andthissearchenginesindexisusuallythetitleandcontentofthearticletext,soifalltheshopsproductsareincludedonpageimplantsusuallyat360,Googlesearchon“keywords”itisboundtogivethestoreinthesesearchenginestobringtraffic,inotherwordstobringtrafficTaobao.Inaddition,Taobao’swebsiteascouringOctober2010ontheline,ascouringpresencepersonallyfeelthatoneislikeaslaveexternaldrainagetoTaobao.ThenstandoutsidethemaximumtrafficboundorsearchengineinthesearchenginetogetrankedmustTocomplywithsearchengineSEO,onlythetitleisnotenough,sotheyencourageeveryoneinsidepagesefforts.Coresplitwordsfunctionisdefinedbycommodityinformationsuchasdetailsabouttheproductinformationpagetohelpusersfindthetitlesearchcan2notfindtheproduct,aswellasspecialtyproductstomeetuserdemandforavarietyofsearchwhentitlesearchwithoutresults,searchresultspagewillshowthedetailspageorevaluationcontainstitlerelevantresults.ForexamplebuyersTaobaosearchboxsearchfor“Whatmakesagoodleathersofa?”,Thefirstscreenshowsthefollowingresults:Taobaosearchforanyoneofthewordsorsentencewillbecarriedwordsplitting,splitintoakeyword,thenaccordingtokeywordcategorymatch,soweseethiscategoryisderivedfromthiskind.ThesecondscreencanbeseenTaobaoindexpart:Babytitle,babydetails,userreviews.Thatis,inadditiontothetitlewiththekeywordbaby,thebabydetailsanduserevaluationmustalsohavesearchkeywordsheretonote:searchresultsaresplitkeywords,“Whatmakesagoodleathersofa?”Splitto“Whatmakesagoodleathersofa”,eachstatementhasacorekeywords,wecanimagine,“Whatmakesagoodleathersofa”corekeywordis“leathersofa.”corekeywordmustbetomatch,musthave,otherkeywordsdispensable,soinbabydetailsofthesecorekeywords3willnotbemissing.Informationsearchtrafficcleverusesearchfeaturejustbecauseofinformationon-line,thisflowwillgraduallyrise,thesellermaywishtooptimizethebabydetailsasearlyaspossible,toseizeeveryfreetrafficHowtooptimizetheBabydetailspagetextmessage,youcanrefertomethod:Complementaryproductdetailspagedescriptionisbest:therealthingwiththis,moredetaileddescriptions,unique,buyersmaybeconcernedabout,suchasclothing,whatmaterial,whatarethecharacteristicsofthismaterial,softornotfadeordonotwrinkle,whatcolor,whatseasontowearsuitable,hownicematchforwhatthecrowd,etc.Othercategoriesaswell.ManysellersBabydetailspagewithpicturesmade,andifso,thesellercanaccordingtotheiractualsituationandthedetailspageaesthetictocomprehensiveconsiderationneedstobemodified.Thesellermustpayattentiontothedetailspagedetaileddescriptionmustberefinedtomeettheneedsofbuyers,whichmeansthatthelongtail,sosellerswithoutstuffingkeywords.Buyersevenbebroughtkeyword4stuffingdetailspageofthe,willsoondiscoverthisfraud,therewillbetraded,butaffecttheuserexperience.TIPS:WhatkindofinformationwillbeincludedintheproductProductitselfrelevantattributeinformationandtheproductcharacteristicsinformation,butisatext,itwillbeincluded,butasthebaby-relatedinformation,shippinginstructions,shopsBuyerTips,whichdoesnotbelongtowillbeincludedproductinformation.(Source:PikeNetwork5
