浅析中国连锁超市业的发展陈焕陕西工业职业技术学院物流管理系摘要：历经短短二十年的发展连锁超市已经逐步取代传统白货业，成为现代中国商业的主流业态，也成为中国经济的重要组成部分，但是中国连锁企业的进一步发展还面临着许多问题。木文分析了我国连锁企业的现状及发展，以及发展过程中所存在的优劣势，并对此问题提出新的改革策略。希望可以对中国连锁超市的快速发展起到借鉴作用。关键词：连锁企业；现状及发展；优劣势；发展战略Abstract:ThroughthepasttwentyyearsthedevelopmentofsupermarketchainshavebeengraduallyreplacingtraditionaldepartmentstoreshasbecomethemainstreamofmodernChinesebusinesstrendofmarketingandhasalsobecomeanimportantcomponentofChina5seconomy,butthefurtherdevelopmentofchainenterprisesinChinastillfacesmanyproblems.ThispaperanalyzesthecurrentsituationofChina'schainenterprisesanddevelopment,aswellasthedevelopmentprocessstrengthsandweaknessesthatexist,andtheissueputforwardanewreformstrategy.HopethatChina5srapiddevelopmentofsupermarketchainsplayaroleinlearning.Keywords:chain;thestatusquoanddevelopment;advantagesanddisadvantages;DevelopmentStrategy---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---一、什么是连锁经营超市二、连锁超市业的发展及现状目录（一）中国连锁超市业的发展..............................................（二）我国连锁企业的现状....................................................................................................22.良好的社会环境.......................................................................................................................4三、连锁经营超市发展优劣势分析（一）中国连锁超市业发展优势............................................31.....................................................................................................................................................连锁超市的自身优势................................................................3（二）中国连超市业发展的劣势.............................................41•商品供需结构孑盾突出...................................................42...........................................................................................................超帀经营企业入市门槛低53.环境的影响............................................................54.商品集中采购度不髙....................................................55.政府监管不到位........................................................66.物流配送率低..........................................................6四、连锁超市业的发展战略--------------------------------------------------------7（一）.........................................成本领先战略所需的竞争优势71.规模优势..............................................................72.物流管理优势..........................................................83.信息化优势............................................................8（二）...........................................差异化战略所需的竞争优势91.服务创新优势..........................................................92.特色产品优势..........................................................93......................................................................................................................................................跨业联营优势......................................................................9（三）集中战略........................................................10---本文于网...