Combat:howTaobaoFuntrainduringtheoff-season?FreePaperDownloadCenterNews:Manystoresnowhavetheirownseasonal,usuallyintotheoff-seasonwhenthetrafficindustrymarketlow,theflowshopalsogoeslow,begantosellthebabydoesnotmove,especiallytodothepromotiontrainThesellerswerealsoaffected,andtheeffectsareoftennotgoodatthistime,andevenlostmoney.Thentheoff-seasonmarketingintheendyoucanalsotrainhowtodo?Thisisashopsellingbootsintheoff-seasonwiththeuseoftraindrainageclearancepracticaloperationcase:FromtheabovechartwecanseethatinbootsinAugust2014begantorise,toOctoberisaseason,double11afteritbegantodeclinegraduallyintotheoff-season,thenatthebeginningofthefirstmonthoftheseason(December)thesecondmonth(January)aswellasamoreadequateflowunderandcircumstances,wemusttrainthroughthepromotion,butalsostrivetopurchase1largeamountsofclearancebeforethebabytofall,toclearnumberofhowmanyclearbestfinishisclear.Thisisapurchaselargeamountsrequiredclearancebaby,thefirstinthestoretomakeaclearancearea,doashopclearanceactivities.Thepurposesdescribedabove,wewillmakeuseoftrainoperationandoptimization,thetwowiththegood.Atthetimeofenteringtheoff-season,duetomarketconditionsdeteriorate,thenwetrainthemostimportantthingistocuttrafficandineffectivespending,putthemallovertotheothercanbeintroducedintoprecisetraffic.First,wecanstartfromkeywordpromotion,tocutsomeinvalidkeyword.Forexample,onlyspentthepast30daysdidnottranslatekeywords,ROIandlowconversionrateofkeywords,etc.Thesecanmercilesslyremoved,theremainingtermtocontinuetoraisepricesdrainingproperly,youcanrefertotheindustrycategoriesrelatedtohotsearchwordandsearchforthewordrose,addandreplacethedeletedwords.Second,youcanrefertotheindustrycrowdgeographicdataatthesametimeperiodlastyear,before2rejoiningtrainlocaldeliveryofthereportdata,filteredtoremovesomeinvaliddeliveryarea.Well,accordingtothescreening,Iremovedsomeandnotwithin20beforetheconversionofrelativelypoorregions,inordertosavecostineffective.Third,whenthegeneralenteredtheoff-season,andpromotionkeywordtrafficandconversionswillgraduallydecline,whichalsotendtobeaheadacheanddonotwanttoletthesellertrainreasons.Soinadditiontokeywordpromotion,wecandoanotheroneaspectofthepromotion-targetedpromotion.Somebuyerswillwaitforspecializedproductsbegantoentertheoff-seasonprices,onlytobuy,solongasweseizethemindsofconsumers,thedelineationofthesepopulationsdelivery,unexpectedresultswillappear.Justtrainoutofacrowdsearchfeature,whichisthatonecanachieveprecisepositioningcrowdkeywordsearchfunction,wecanusethemexactly.So,wecanseethecrowdpositioningdatawithreferencetolastyear’speriod.Wecanseelastyear’spurchaseofthepopulationsegment:theproportionis75percentfemalegender,age3group,mainlyconcentratedinthe18-29yearsofage,thelevelofconsumptionconcentratedinthelowtohigh.Sobasedontheabovedata,andcombinedwithhisbabyshop,wecansetupacustomsearchforpeopleinthetrainbacktoachieveprecisepositioningcrowd.Wecanseelastyear’spurchaseofthepopulationsegment:theproportionis75percentfemalegender,agegroup,mainlyconcentratedinthe18-29yearsofage,thelevelofconsumptionconcentratedinthelowtohigh.Sobasedontheabovedata,andcombinedwithhisbabyshop,wecansetupacustomsearchforpeopleinthetrainbacktoachieveprecisepositioningcrowd.(Source:billionstatetext/StoneForest)4
