Combat:start-upcompaniestopromotethe10errorsApp(ResearchpapersDownloadNews)TheauthorRickWyder.RicoisamobileapplicationmarketingexpertsFiksuinitsglobalexpansionintheAsia-Pacificleaders,thetextonitsmanyyearsofexperienceinmobileapplicationmarketingallkindsoferrorsspecifiedforposterity.MainstreamstoreslikeiTune,GooglePlayApptensofthousandsinyourApptostandoutisnevereasy,butoftenthemarketingstrategybythecompanywhenthetotalafterthought,orsimplynotgivenattention.JustenteringthefieldareoftenfallibleSohereIwilllistoutallkindsoferrors,Ihopeyoudonotstartmarketingeffortsordownthedrain.1concerntotheindustry,orsimplyhopeviralStickyAppStoreorhavebeenstrongmediaattentioniscertainlygood,butifnotcombinedwithaclearpromotionalactivities,thenyoujustdaydreaming-dreamingmayberegardedasmarketingstrategies.SuccessfulAppmarketingincludinggoodpromotionand1socialmediamarketing,butMarketingstartswiththecoreprogramshouldincludethepromotionofpay.(2)overlyconcernedwithCPI(costperinstallation)LowlevelsoftheCPIisgood,wealsotakeitasoneofthebiggestoutputindicatorsmeasurethebudget,butifyoujustinstalledyourapplicationdoesnotexplaintheproblem,therealhigh-qualityuserwouldgeneraterevenueso-calledhigh-qualityUsersarethoseregistered,theapplicationusesthepaidservicesalsooftenuseyourAppperson-oranyothermodethatmatchesyourAppuserssoconcernedCPLU(costperloyaluser)isbenevolent.3addistributionistoosmallIfyoujustpickthebestperformingtwelveadvertisingchannelstoputallofthebudget,isindeedverypeaceofmindfromtheeffectivepointofview,thesechannelsmayalsogood,butmakesitimpossibletocoverthewidestyourpotentialusergroup..Solocalandglobalchannelsshouldbeincorporatedintoyourprogramof:forexample,inIndia,youshouldconsiderwithAdmob,InMobi,Komliofsuchchannelsco.4Ignoreoptimizationbetweenchannels2Usingavarietyofchannelstopromotejustisnotenough:Somechannelsmaybepaidforaparticularapplicationofamoreeffective,soeffectiveperiodiccomparisonofexpendituresandmakeyoumoreclearlygrasptheoptimaldeliveryscheme.5IgnoreoptimizationwithinchannelsThetransferoffundstothebestperformingchannelsjustthefirststep-reallywanttomaximizegain,youhavetobeinvestigatedwithdeepuntilaspecificad,biddingandtargetoptions.Perhapsthemostpowerfulofachanneladswillbelostonanotherchannel,perhapsyouwillatsomesluggishperformanceofthechannelsfoundthatthemostvaluablepartofthetraffic.6ThemostpowerfuladvertisingcontinuedsaturationIsapersonalloveMaxima-butifyoufindanoutstandingperformanceofadvertising,payattentionnottoover-relyonitsoasnottocausetheaudienceweak.Shouldregularlyupdateyouradtoavoideffectiverecession.7Avarietyofanalysisandreportingconfusionjudgment3Thevastmajorityofadvertisingchannelswillprovideexcellentfeedbacktokeeptrackofyoureffective,butforthewholecampaignyouneedtohaveacomprehensiveview.Unfortunately,ifavarietyofdifferentchannelsarelistedhaveareportthatfaceAlldataandanalysisyouwillmessdisgust,soyouhavetodoistofindareliablepartnercanputyourentiremarketingbattlefieldtogether,ataglance(includingincentives,noincentives,real-timebidding,social,email,2D,andothermarketingtoolsforallapplications).8channelsputtoostingyincentiveMotivatingdownloaddownloadvolumeandchannelstostimulatethegenerationofloyalusersareveryeffective-butdoesnotincludethecasehalveswhenyouputinthetimeexcitationchannels,toensurethatsufficientfundsinvestedtoachievetheAppStorerankingsclimb:youintherankingsOrganicclimbtogettotheuseristherealwealthofthischannel.9rapidoutbreakOutbreakreferstoyourmarketingmoneyinaveryshorttimeintervaltopullputtheuserdownloadsandfaithfulmeans,whichwillleadtoyourapplication4ranking,followedbyfurtherproducemoreorganicdownloadlist,butifonlythefrontShortstaydepletedfundswillbringthebestbenefits:suchorganicreactionstakesometimetobrewingourexperienceshowsthat“brokethenmaintain”isthebeststrategytopromoteearlytotieupseveraldaysadvertisingcampaigntosupportthenewranking,soastogeneratemoreeffective.10no100%dedicatedremovablemediapartnerMosttraditionalmediaorganizationsaretogrowupinthetraditionalmedia,althoughmanyofthemmaybeinthesearchengineandonlinemarketingbusinesseshaveagoodeffort,buttheymaynotbeproficientinmobileadvertisinginthemobileadvertisingchangesoquicklyspace,tokeepupwiththelatestdevelopmentsisnoteasy-inparticular,ifthemobileisnotyourmainbusinessandonlyfocusonthemobilespaceAppmarketingpartnersinordertoprovidelong-termsuccess.Ifyoucanavoidthesepitfalls,IhopeyoucandoforyourApptocreateasolidandeffectivemarketingprograms.Wishyougoodluck!(Source:TechinAsiaMan:5Wunewcompile:freedownload)6
