Analysis:Sinamicrobloggingaredyingmoreandmorelikeself-Media(ResearchpapersDownloadnews)comparedwiththemicro-channel,“moreandmorelikemicrobloggingfromthemedia,moreandmorelikelargemediatoturnitafewthings,butalsonothingnew,alittledirectiontoeveryone.“Inadditiontothetendencyoflow-qualitycontent,microbloggingsocialpropertyalsograduallybeingreplacedbymicro-channel.ASinaWeibomicrobloggingvolumeexperiencedhairgrowthaftertwoyearsof2009,2010,reachedtwopeaksin2011and2012fromthesecondhalfof2012showedadecaytrendin2013hasstabilized.2fromgeneticallyassessmentdata,thepastfewyearshasexperiencedseveraloutbreaks,suchas:2011-6-26,2013-2-4,2011-6-20,2013-2-5,2013-2-8.3turnoverallassessmentissteadilyincreasing.MicrobloggingisdyingMicrobloggingisdying1Fromtheactivitydata,conclusionscanbedrawn:1,thedegreeofactivesocialmediaplatformsdependsonanumberofnaturaldisasters,majoreventsandfestivalslikethetopic,whiletheweekend(manysmalltroughs)andtheholidayisobviouslyalowebb.2,thedegreeofactivesocialmediaplatformssince2009toestablishstableandcontinuedtoimprovesincetheendof2011therehavebeenshort-liveddecline,butpeakedinmid-2012,theSinamicrobloggingarapiddeclineinactivityasofnow,hasbeenreducedtothelevelofthebeginningof2011,continuedtodeclinefromthepeakofmorethan30%.3,ThursdaySinamicrobloggingplatformoneweekactivitypeak,troughovertheweekendabout12%higher.Datadoesnotlie,buthowselecteddataandinterpretdata,therearemanyanglesandthisdecreasehowmuchisbeneficial,howmuchistheneedtodistinguishbetweenharmful.Suchasthoseknown,grassrootsmarketingqueenofassessmentturnvolumedown,zombiefansautomaticallyforwardeddecline,forSinaWeiboisagoodthing,whichmeansnoisereduction,shouldalso2Sinaofficialformicrobloggingtocleanupthestartingpoint,whilethosewhohadtoobtaininformationfromthemicrobloggingsocialoractualpeoplelessactive,ortransferredtootherplatforms,istherealproblem,thelastone,inthefirstlarge-scaleconcerns,usersmayreducetheattentionrange,selectonlythesensethathereallyvaluablecontentofinterestorconcern,thenturntheoverallassessmentamountwilldecline,butactuallyreadeachpieceofinformationtransferrateandtheeffectiverateofassessmentontherise.Fromthedatamaybedifficulttodistinguishthethreeeffective,Sinamicrobloggingactivitydeclineiscertainlytrue,butthefactthatintheendwhatisthemeaningbehind,thefeelingisnottooobvious.SinaWeiboflattenedstructureisatrend,largenumberofnodesandinfluenceareindecline,thenumberofmediumandsmallnumberofnodesincreases,graduallybecometheuser’smaingatheringplace,ifsuchastructurecouldevolve,Sinanothingtoworryabout,anditwillbecomealargenumberofuserslonglifepart,eveniftheactivityhasdecreased,itisdifficulttobereplaced.(Source:Technologymessengercompile:freedownload34
