Analysis:sevenmajorsocialmediamarketingtrendsResearchpapersDownloadnews:Today,socialmediavagariesentitled.‘DigitalPreview:Everyleadermustknowsevenkeytrends’speech,mediamarketingcompanyMarketingZenGroupfounderandCEOofLufthansaMa-KaBani-Hyde(ShamaKabaniHyder)forthecompanyinthesocialmediaworldtrendHyde7suggestionsputforwardareasfollows:.1ContactuseridentityHydesaidthatthemainreasonpeopleareusingsocialmediatoshowtheiridentity,shesaid:..‘Essentiallyitisamassiveuserself’So,insteadofalocalconstructioncompany,thelocalpatisseriemorepopularFacebook‘itisaspeciesreflectstheuser’sidentity.‘Hydeexplains.Aslongasthemerchantcanputtogethertheidentityofthebrandandthecustomer,themerchantcanwinsuccess.2contentmanagementandaggregationHydesaidthatinrecentyears,peoplehavetogetridoflackofinformation,turntofaceinformation1overload.‘PeopleprefertoprovideSocialSecuritynumbers,butalsounwillingtoprovidee-mailaddress.’Hydejoked,butshebelievesthatifbusinessescanbecomewithaspecifictopicThemainsourcesofrelevantinformation,thecustomerwillfindyou,UpworthyandPinterestisoneexample.3VideoSalesHydesaidthatInternetusersaremorelikelytoaccepta30-minutevideo,butunwillingtoaccepttheneed30minutestoreadthearticle.‘Ifthebusinessdoesnotuseonlinevideo,itwilllosealargepartoftheaudience.’Inaddition,moreandmorecustomersdirectlypurchasegoodsviavideo.HydealsomentionedTargetdepartmentstoreavideo,shesaidinthevideoallthegoodscanclickandbuy.4four-screenrevolutionToday,customersoftenuseavarietyofdevices,includingTVs,mobilephones,notebookandtablet.Hydesaidthenexttwotofiveyears,thenumberofcustomersusingbothdeviceswillincrease.Forbusinesses,theyneedtofindandusersinmorethanwayinteractiononthescreen.25.AnalysisofcustomerHyderobbersuseanalyticalmethodstounderstandtheimportanceofcontactwithcustomersandclients,shesaid:..‘If50%oftrafficfrommobiledevices,butyoucanoptimizeyourwebsiteformobiledevices,thenyouwilllosehalfofthetraffic.’6proficientinsocialmediaAllemployeesneedtounderstandsocialmedia,itisnotjusttheresponsibilityofsocialmediateam.Everyindividualshouldbecomecreators,managersandassociates,organizationsshouldfocusonflexiblepolymericandadaptability.Firstly,itshouldbepublishedandCustomer-relatedcontent,shesaid:‘DonotbecometheonlypersontosharepetupdatesonFacebook.’7reversethinkingHydesuggestedthatthemarketingconcept,thebusinessshouldnotbelimitedtotheirownmarketandindustrysometimes,whenacompanyfacingacompletelydifferentindustrypropaganda,itwillhaveacompetitorcannotthinkofexcellentmarketingstrategy(source:..199it34