Fancydesign在中国的发展前景及诸多问题论ResearchontheDevelopmentProspectofFancyDesigninChinaandtheRelatedIssues动漫周边产品的种类丰富，数不胜数，常见的种类可依据用途分为以下两大类：Thereisawidevarietyofanimationproductswhichcanbedividedintothefollowingtwocategoriesaccordingtodifferentpurposes:第一类是用于观赏收藏的玩具类产品，一般包括GK模型、扭蛋、食玩、Tinibiz（又译积木人）、SuperDollfie（即SD娃娃）等Thefirstcatalogueisthetoyproductsforviewingandcollection,generallyincludingGKmodel,Gashapon,candytoy,TinibizandSuperDollfie,etc.第二类是具有实用性的生活用品周边，常见的一般包括服饰、文具、钱包、手机电脑配件、食品、书籍等。Thesecondcatalogueispracticalhouseholdperipheralproducts,suchasclothing,stationery,wallets,cellphones,computeraccessories,foodandbooks,etc.(三)由于产品上附有消费者喜欢的角色形象，让消费者产生了爱屋及乌的心理。这些富有趣味的动漫周边产品对消费者产生相对强烈的购买欲望，对动漫卡通形象的传播和相应的品牌建设有着良好的普及推广效果。产品造型与动漫角色形象巧妙结合，利用动漫本身形象的特点来塑造产品的形态与功能，将动漫形象三维立体化，突出角色典型特征，不仅具有独特的视觉效果，还将动漫作品与实际结合的更加完整紧密，设计新颖巧妙，竞争力强，对动漫消费者具有巨大的吸引力，能够产生强烈的购买欲望，对动漫品牌有很好的建设作用。可口可乐公司的“酷儿”形象推广是其中一个成功的例子。3.Becausetherearepopularimagesontheproducts,theconsumerwillhaveamentalassociationfondnessthushavestrongpurchasedesireonthoseinterestinganimationperipheralproducts.Ithasagoodpopularizationeffectonthespreadingofcartoonimagesandthecorrespondingbrandbuilding.Thecombinationofproductmodelingandanimationimageusesthecharacteristicsofanimationimagestoshape---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---theproductforandfunction,makingthree-dimensionalanimationimagesandhighlightingthetypicalrolecharacteristics,notonlyhasuniquevisualeffects,butcombinesanimationworksandtheactualitymorecloselywithinnovativedesignandhighcompetitiveforce.Ithasagreatattractiontoanimationconsumers,whichmaystimulatestrongpurchasedesireandplayasignificantroleinanimationbrandbuilding.Cocacola’sQooimagepromotionisasuccessfulexample.4.1、生产厂商不负责任，急功近利，设计生产的动漫周边产品，质量不高，品种重复，许多厂商是抱着赚一票的心态开发产品的，对动漫文化认识不深，对真正动漫不了解，制作的产品并不能承载原动漫的精神与灵魂不能与消费者产生共鸣。4.1.Themanufacturersareirresponsibleandeagerforquicksuccess.Consequently,thedesignedandmanufacturedperipheralproductshavelowqualitywithrepetitions.Manymanufacturersdeveloptheproductwiththepurposeofone-timemoneymaking.Theydonotunderstandtheanimationcultureandhavelittleknowledgeabouttherealanimation,sotheproductscannotcarrytheoriginalspiritandsoulthuscannotresonatewithconsumers.4.4、目前市场上的动漫周边产品的制作工艺比较简单，大都是一些简单的贴图，贴logo，没有上升到艺术设计的范畴，因此和成熟行业比较，动漫周边产品设计水平普遍较低，没有成熟优秀的作品。4.4.Theprocessofthecurrentanimationperipheralproductsissimple,mostlyarethesimplestickerswiththelogo,notrisingtotheartdesignarea.Therefore,comparedwiththematureindustry,thedesignlevelofanimationperipheralproductsisgenerallylowwithoutmatureandfineworks.---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---
