宁夏大学经济管理学院特斯拉公司的企业战略与IT战略电子商务1班2014/6/10目录一、特斯拉汽车公司战略分析...............................................................31、PEST分析....................................................................................31.1政治环境分析........................................................................31.2经济环境分析.......................................................................31.3社会环境分析........................................................................31.4技术环境分析........................................................................42、SWOT分析......................................................................................42.1优势........................................................................................42.2劣势........................................................................................42.3机会........................................................................................52.4威胁........................................................................................52.5对持矩阵................................................................................53、五力分析模型...............................................................................73.1新进入者威胁........................................................................73.2替代产品或服务威胁............................................................73.3客户议价能力........................................................................83.4供应商议价能力....................................................................83.5行业现有竞争状况................................................................8二、特斯拉汽车战略选择及实施...........................................................91、成长战略.......................................................................................91．1现有产品现有市场（市场渗透）.......................................91.2现有产品新市场（市场开发）...........................................101.3现有市场新产品（产品开发）...........................................102、一体化成长战略.........................................................................102.1后向一体化...........................................................................102.2前向一体化...........................................................................112.3水平一体化...........................................................................113、角化成长策略.............................................................................113．1同心多角化（原特长新市场新顾客）.............................113.2水平多角化...........................................................................123.3综合多角化...........................................................................124、竞争战略.....................................................................................134.1成本领先战略.......................................................................134.2差异化战略...........................................................................144.3集中战略...............................................................................145、IT战略........................................................................................155.1ERP............................................