Analysis:APPnewsnewtrends:mobilesidetilt(FreePaperDownloadCenterNews)November21,SinabusinessideasopendayheldinShanghai,Sina’smanagementreformstrategieswerehighlightedin2015Sinacontentandproductsdesignedformarketerstoprovidemoredirectionandguidelines.ThisfactisalsoreflectedbusinessideastoexploreinthemobilebusinessmodelsSinain,whetheritis‘letthenewscomealive’ordo‘intothinkingbigdata’arebasedontheperformanceofSinastrategictiltmovement,andevenSinapeoplefeelimpatient.ThenumberofusersofSinanewsclientduringtheWorldCupthisyear,billionsofdollarshavebeensuccessfullymoveintothefirstcampofAPP,APPnewsportalinfactbillionsofdollarsisnotdifficult,thefocusisnewsAPP’sbusinessmodelisnotclearthatallnewsclientsalike.Whilethecurrentbusinessmodelisnotclearenough,butthefutureisdefinitelythebetteruserbase,sothedevelopmentofastrategicportalwebsitesarebeginningtotilttothemobileterminals.1TwofeaturesofthecurrentdevelopmentofmobileterminalsThecurrentdevelopmentsinthemobileterminalhastwocharacteristics:first,bytheendofthemovetomobilePCend,justwhentheriseofthemobileInternetisnottooobvious,twoyearsafterthephenomenonsuddenlyobvious,ontheonehandtomovethePCenduseristheendturn,ontheotherhandisanemergingformofO2OinfinitedemandforthePCsidetendstozero,andevensomeproductssimplydonothavethePCversion,amicro-channelterminalAPPorconquertheworld,thesamecangetprofits.ThisfeaturealsolookatthecurrentstateoftheAPPconstituteaconsiderablenumberofAPParemovingbeyondtheeraofthePCeracameduringthetransitionperiodmustensurethatthePCandmobiletwo-prongedapproach.APPnewsespeciallytoreflectthis,suchasfromthemediaSohunewsclient’sreleaseThecontentcanbedisplayedsimultaneouslyonthePCsideandthemobileside,SINAMobilealsorecentlyforcetodothisthing.Thesecondfeatureisthemobilesidecontinuedtoforce,saidthenewshereonlyAPP,therearealotof2mobileInternetthroughspringdevelopedmobileterminalAPPisnotthePCside,suchasnewsheadlinesandothermoverstodayAPPisalsoinfullswing,ofcourseToday’sheadlinesaresearchenginestocrawllikeAPP,butalsodifferentfromthenewsAPP.Inthistrend,theAPPnewsalsohaveovernightlegend,assurgingnews,evenwithpushbackground,ifnotaidgreatersociabilitySharerepeatermobileInternetcommunication,isnotexpectedtofamesoquickly,areoftenthesourceofanarticlecanbeallowedtobecomefamous.Atthispoint,APPnewsportalsmaydosomeconservative,mainlyinitsownhasaverypowerfulresourcefortheirclientstopromote,withouttoogreateffortscaneasilygetalotofusers,soarefillinglow-key.IftherecentSINAMobileversion4.4releasedontheoccasionbylookingHandidagreattuneof‘defendthedignityofthenews,’theendorsementofthisevent,reallyfewpeopleconcernedaboutthembecauseconcernamatureproduct,itisfarfromanewfocusontheTherearemorenaturalmomentumofAPP,ifyoucanbreakthroughthemillionsofuserswithinayear,that3wouldbethefocusofattentionoftheindustryandcapital.ProductstothemobilesidetiltisirreversibleTilttomovetheendproducthasbecomeset,whatrationale?Basicallyhavetoletthepeopleoftheworldrushthingsbecause‘allbenefitstothe’productmobilitymeansthatmoregroundgas,onecanholdthephoneintotheRestaurantsandsisterpaperaboutfoodorahomeBarsoakintothesoftsister.Andinadditionto1980srockinfluxofmenwhocarriedthelengthof80-100cminthestreetsJibendualcardrecorder,andnowtheeraPChasnotappearedinthestreetscarrying,atthispointwewillbeabletounderstandthereasonforgroundinggasbar.Or,putanotherway,I,thistimebecauseofthe...