CelebrityendorsementshavebecomenirvanaOPPO,vivohit2billionayearmarketingResearchpapersDownloadNews:DespitetheMayreleaseofthebrandnewmachinecontinuously,butSongZhongjiastronomicalendorsementvivoundoubtedlyrelishamessagephonering.Themobilephonemarketbehindthecelebrityendorsements,evenmoreintriguing.vivorelevantpersoninchargewiththe‘SecuritiesDaily’reportersaboutthecostofmarketing,said,‘TheBoardofDirectorsprovidesforaproportionofafewpercentoftheprofitsmustbeinvestedeveryyeartodobrandmarketingfromexecutivesandthecompanyasawhole,wefeelthismustbeinvested.‘22millionyuanendorsementfeeisnotsomuchWhenMayDaySongZhongjihumanoidlicensinglegislationreachthemajorstores,vivowiththelaunchofthe‘NationalteasemenofGod,accordingtofancysunwinXplay5’marketingcampaign.Asimplesearchonthemicrobloggingafterthat:thegirlsreallyhavestartedtomove.1Afterthenews,accordingtospecializedresearchersspeculatedthatChina’sITindustry,SongZhongjivivoasendorsersexpectedtoget40billionwoninrevenue,about22millionyuan.However,yesterdayvivoresponsiblepersonintheexchangeandthe‘SecuritiesDaily’reporters,said,‘Atpresent,passoutofthatnumber,aremisinformation,notsomuch.Wasstillinnegotiations,thenewscausedusagreatdealofinfluence.buttheamountwecannotreallysaythatthisistheotherteamandsignedtheagreement,theotherpartydonotwanttheamountoftransparency.‘Perhapsexpensivecelebrityendorsementsappeartobetraditionalvendorsplaytherestoftheoldways,butthemarketwiththenumberstellyouthatintheChinesemarket,theoldwaysarestilleffective.MarketresearchfirmIHSiSuppliWangYang,directorofChinastudiesattheexchangeandthe‘SecuritiesDaily’reportersexplainedthatwhenhereferstothevalueofthephonesaidYanYanYanvalueplusthevalueofadvertising.Infact,mobilephonemanufacturershavecelebrity2endorsementsisaveryimportantaspect,insidersjoked,‘Thisyearisnotsignedseveralstarsareembarrassedmixedinthecircle.’HuaweirecentlythrowneightdigitsfromSamsungwrestedMessi,releaseditslatestmobilephoneHuaweiP9bythe‘Superman’and‘BlackWidow’endorsement,thisisprobablythemostheavymobilephonecirclesendorsement.zukalsosignedJinXiuxianafterJinXiuxianorSamsungS5spokesmen;LenovosignedFanBingbing,WangKaisigned360,vivosignedChoiSiwon,MitophonecontractAngelababy,OPPOissoaringgastrenchsignedTF-Boys,YangYangLiYiFengandYangMi.NevershyaboutthismarketingapproachvivoapparentlycaughtthefirstwaveduringthereignofSongZhongji.Whetherthetitleisexpensivevarietyshow‘HappyCamp’,orinthelastyearinthetitle,‘Weloveit,’andthenfindtheprogramagainfromthefireofpopularKoreanidolChoiSiwonproductendorsementX6,inthefightforyoungconsumersonthismatter,SongZhongjiendorsementseemstobeseenasanaturalthing.3ChoosetheirownspokespersonconsiderationOfcourse,thespokespersonisnotjustsigned,mustcomplywiththebrand.ThisisfromtheSongZhongjivivosignedendorsementoftheidea,youcanglimpsetwo.vivorelevantpersoninchargewiththe‘SecuritiesDaily’reportersaboutwhychooseSongZhongjihesaidthatisconsideredamongtheaudience,brandimageandproductqualitiesfit.Invivoopinion,SongZhongjiconcernamongthepopulationconcentratedinthe20-39-year-oldcityofKochipopulation,ofwhich25yearsaremainlycollegestudents;theaudiencepopulationconcentratedincities.Itsaidpeoplewithhigherlevelsofeducationandbetterlivingconditions,highaveragequality,andrelymoreonmobiledevicesfrommediaplatforms,theaudienceisoneofthemajorbrandsvivocrowdatthesametime.Inaddition,...