AnalyzingtheSuccessofBlizzardEntertainmentinChinaBlizzardEntertainmentisaveryfamousTVgamecompanyandcomputergamecompanywhichestablishedin1994inUSA.AnditenteredintoChinaandpublishedtheirfirstgamenamedWorldofWarcraftinspring2005,WorldofWarcraftisamassivelymultiplayeronlinerole-playinggame(MMOG),mainlandChinaagentfortheninthcity,March212005begantosetlimittotest,andclosedsetlimittotestonApril232005.OnApril262005,beganitspublictest,andofficiallycommercialoperationonJune62005.OnJune72009theChinaregionaloperatorschangetoNetease(acompany).Sincethen,thestructureofonlinegameinmainlandChinahadchangedsuddenly.Thegameplayerincreaseddramaticallyto1.5milliongamersinthefollowingcoupleofmonths.ThegameswhichwereproducedbyBlizzardEntertainmentcontainWorldofWarcraft,StarCraft,Diablo,Warcraft3etc.Andalsosomeofthegames,suchasWarcraft,StarCraft,diablohasspreadaroundtheworldandtheirgameshavebeenbecomeelectroniccompetitiveastheproject.Recently,comparewiththedevelopmentofoursociety,traditionalentertainmentcannotfullysatisfypeople'sneeds.Increasingnumberofindividualsprefertoplayonlinegamesforleisureratherthantakeotheractivities.Therefore,theonlinegamingindustrybecomepopularandattractalotofcompetitors.Facingthefiercecompetitionongamingindustry,BlizzardEntertainmentgetabetterperformancebymanagingtheirgames.Inaddition,thisessaywillillustratethereasonwhyBlizzardEntertainmentissuccessfulinChinaandtaketheWorldofWarcraftasthemainexample.Firstly,sufficientdesignandpuregamingexperiencecouldbethefundamentalreason.BlizzardEntertainmentcouldbesuccessfulinChinaisthatithashigh-technologyinstallations.ItspowerfulsoftwareandhardwareequipmentaremuchmoreadvancedthantheequipmentintheothergamingfirmsinChina,foronecharacteristicoftheonlinegamesituationinChinaisthatplentyofpeopleconcentrateonthesameperiodoftimetoplaygames,suchasithasmorethan100---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---seversineachnetworkproviderofBlizzardEntertainmentinChinacansupporttensofthousandsplayerstoenjoyahighspeedandhighqualitygameatthesametime.Also,theaccountplatform--battleprovidesapreciselyservicetocustomers.“PlayerssimplyselecttheBattleoptionfromwithinthegame,andareinstantlyconnectedtoaworldwidenetworkwheretheycanchat,challengeopponents,initiatemultiplayergames,downloadnewmaps,exchangeideas,strategies,andtacticswithothergamers,andparticipateinonlinetournaments.”(Dyson,E2002).Theplayersmayenjoyasafeandsecretgameenvironment,forBattle’saccurateandconvenientaccountplatformsystemcansupportafairandmoreinterestingrankedmultiplayerexperienceingameswhichmadebyBlizzardEntertainment,alsonewBattlematchmakingsystemmeasuresgamersabilitymoreaccuratelythaneverbeforetomakeonlinegamecompetitiveplaymorefairforawidergameplayers.TocomparewithChinesegamecompany,ChinesegamersprefertoplayBlizzard’sgamesbecauseitcanprovidethehighspeedandhighqualityenvironment.ButtheChinesegamecompaniesmaynothavehigh-technologyhardwareandstrongsoftwaresupport,soincreasingpeopleprefertoplayBlizzardgamesratherthanlocalgames.Asaresult,morepeopleprefertoplayBlizzard’sgamesaremorelikelytoencourageitsbusinessandincreaseincome.Secondly,theirproductsattractpotentialcustomersbytheconvenienttradingsystem,gameseasytostart,andpromotionofrelativeproductsforexistinggamerisalsoconsiderable.TheproductsproducedbyBlizzardEntertainmentmaybetterthanlocalgam...