100birdsgazelleNirvanaInlate2006,AQSIQdisclosureProcter&Gamble’sSKIIbrandcosmeticsexcessivechromiumandneodymiumelement,setoffforatimeintheprologueChineseforeigncosmeticsbrands.2007qualitycrisis,foreigncosmeticsbrandsonthequalityofthenewseverywhere,Thisallowsaveryhighregardforforeigncosmeticsconsumerssomewhatdazed,whileatthismoment,aWorldForumonpostsaboutdomesticcosmeticshasattractedwideattention,thathadalmostdisappearedinthememoryofthedomesticcosmeticsappearsagain,usersstillcannotwaittosharetheuseoftheirexperience,whichmakesalotofpeoplefindthatthosepreviouscheapforeigndomesticsisnotworsethancosmetic.sharing,discussion,buy,letthispostondomesticcosmeticspostedatimebecameGod,replytoasmanyas100,000.Sincethen,abouttodisappearintheforgottencornersofthedomesticcosmeticsbegantoappearinpeople’svision.Beeflowerhairconditioner,lanternsalmondhoney,JuanAstragalusspringfrost,Phoenixglycerol,Yongmeiemulsion,anunfamiliarname1becamenetizensandactivelycompetingtobuytheobjectofdiscussion.Inthefirsthalfof2012,ACNielsen’sreportshowsthatinthepersonalcarecategoryfacialscategory,salesofdomesticbrandsaccountedfor52%,with27%growthtoovertakethenon-localbrands.Afternearlyfiveyearsofdevelopment,localcosmeticsbrandsandforeignbrandsfinallyhadtheclouttocompete,however,carefulpeoplecanbefoundinthesefiveyears,theriseofthelocalJapanesebrands,beforetheolddomesticproductperformanceandinconspicuous,anewgenerationoflocalbrandsHerborist,NaturalChurch,affordableherballead.ZhejiangTVadvertisingin2013atthetender,100birdsgazellescoredinthesecondquarterto70millionyuanagoodvoice>><<China’ssecondstandardking,shockingalotofpeople’seyes.Forthistraditionaldomesticproduct,7000Under10,000investmentisverylarge,butalsoallowpeopletomarvelandyetsomedoubts,whatmakesthisdomesticproductinjustfiveyearstimerejuvenated,inalmostallcasestheolddomesticsnocontributionstagedascenegorgeouscounter-attack?5years,100birdsgazellebodyhow2earth-shakingchangeshavetakenplace?itshothrowdaughter’sfeatwascarriedawaybrieflyafterthevictory,stillconsideredagainaftertheburst?letusintothe100birdsgazelle,lookfiveyearsthistraditiondomesticsNirvanaroadtorecovery.WarofthedomesticsLiftthedomestics,peoplefirsttocometomindisthelowprices,aswellashardtotrace.Indeed,thedomesticcosmeticslackofpublicity,wordofmouthaloneremnantsofmemory,sothatevenifconsumerswanttobuy,itisdifficulttobuytheolddomesticsreasonnowhardtofind,withseveraldistinctcharacteristics,whichdeterminethecharacteristicsofhardtobreakolddomestics.SinglespeciesItbrought100birdsgazelle,probablyitsbalsam,inadditionthereisnochancetoseemanymoreproducts,whileinthecasenowdiversifiedconsumerchoice,asinglespeciesisdifficulttomeetconsumerdemand.QualitysingleBasicallybecausethetextureoftheolddomesticsaremoreoil,unabletoadapttochangesinseasonalandgeographicalfeatures,suchasthesummertime,theseproductsareclearlyunsuitablefortheneedsofconsumers,butalsosuchahotsouthernclimate,butalsoneedsomefreshproducts,while3traditionalolddomesticsseemtobemoreforthecoldnorthernregions.LowpriceCheapdomesticproductsfeatures.Thisfeatureisalsodouble-edgedsword,cheaperisagoodthingforconsumers,butforthedealers,theprofitmarginisextremelynarrow,sothatisnotconducivetothepromotion,butalsocausedalotofplacesdonothaveatraceofdomestics.lowpricealsomakesitdifficulttoenterthehighchargesofdomesticlargesupermarketsystemsToday,largesupermarkets...