Combat- how to transform baby details page-(战斗-如何把宝贝详情页面)

Combat:howtotransformbabydetailspage?ResearchpapersDownloadnews:Inanopenpageonthespeedofbuyersurvey,wewillfollowthewholenetworkclassificationbuyers,findbuyerspagesopenfastergenerallyconcentratedin52%to60%,ofwhich2starbuyattherateofdominant,amountingto59.4%,whichisalsoourcurrentnetworkenvironment,bluefloodCommunicationsreleasedthefourthquarterof2012,thereportpointedoutthatChina’sInternet,Q4China’saveragespeedisonly2.59Mb\s,buyersonTaobaoBroadbandconditionsaremoreconcentratedin1M~4Mbetween.DetailpageUsertypicaltrajectoryTaobaoisatestbasedoninterviewsandeyemovement,accesstotheusertoopendetailtypicaltrajectoryaftertheuserfirstconcerncommoditiesmainmessage:BigPictureandprice,thatareinterestedinfurtherunderstandingonly,andthenbegantofocusonproductdetails,picturesetc.,thedecisionwhethertobuy1thisbusinessbeginsonlyaftertransfertootherstorespickbaby.Ingeneral,theformer10seyemovementtrajectorydisplay,theuseratthistimethefocusofattentionfocusedonthemaininformationarea,and10~20s,thefocusofattentionshiftedtobabydetailsareas,includingevaluationandtransactionrecords,etc.,and30sAfterusersbegantofocusontheleftcolumn,andwillonceagainreturntothemaininformationareatoconfirm.produceeffectivebehavioroftimegenerallyin0~30s.Separatedatashowedthatwhentheimagecannotbedisplayedimmediately,21.2%ofbuyerswillchoosetoturnthisbaby,lookfortheotherbaby,andwhendetailspageistoolong,morethan40%ofbuyerswillchoosethedesiredcontentjumpingBrowse.Irregularitieshinderdeal?Inthe2012annualsurveyTaobaobuyersbaseproductreport,1,000,000buyersparticipatinginthesurveydetailspagewhenbrowsingthemainproblemsencountered,59.1%werebabypicturesslowloadingtoomuchunnecessaryinformation,includingthepromotionadvertising,evaluationscreenshotsetc.pagelengthy,2informationpointsmessy,asabuyer,lookingforwardtoseeingthedetailspagerequirescomprehensivedisplayofgoods,morecomprehensivedetailpicture.58.8%ofbuyersobjectionablepromotionaladvertisinginformation,theywanttocontroldoesnotrequirecontent,improvethenecessarycontent,andthusachieveauniformstyle(includingtheorder,size,quantity,etc.).Asaseller,butalsoastrongdemandforstandardizationinthe2013BabydetailspageSellerthoroughinvestigation,theSenateandthesellerinthesurvey,24.1%nouniformbabydetailstemplate,therearenostandardizedtemplate34.7%,withfixedtemplate40.6%sellersgenerallyagreedthatdetailsofpromotions,recommendedtheimplementationofstandardizedassociation,willhaveapositiveimpactonsales.Howtotransformdetailspage?Sincethedetailspageontheconversionrateplayacrucialrole,thenhowshouldthesellerbetransformedtoachievestandardizationit?Therearethreemaindirections:thestructureofthefirstscreentransformation,multi-terminal.First,thesellershouldbeincontrolofunwanted3detailspagecontent,combinedwithdatatools,establishafixedshoppingguidemodule,removetheevaluationscreenshotspecificoperation,combinedwiththefirstdatatools,datamonitoringassociatedwithcommodityclicks,conversionoftheselleryoucanseetheeffectofdifferentbabyshoppingguide,andthencombinedalgorithm,calculatetheappropriatecorrelationsassociatedwithbabyshoppingguidetoimprovetheaccuracy,butalsoimprovetheefficiencyoftheseller.third-partysoftwarehassuchfeatures.Forbuyers,itcanreducetheinterferenceandensureaconsistentexperience,whilethesellers,easytooperate,donotneedtodomappinglinks,shoppingguideforeasyreplacementofgoods.Second,thedetailspagecontentcollectionshow.Sellerscantrytochangethetileddisplay,whichallowsbuyerstoseemoreinonescreencontenttoNalafamilyforexample,thefirstscreenwillaffirmthecontentsofthecollectionoftheshopintoamodule,hoverswitching.Moreover,foreignshoppingsitepictureviewingmodesaswell.Third,themodularWomen’sApparelcategory4Babydetailspage,ladiesmodeldiagram,reallymakingplansisthekey,andbeautymakeupeffectsintroducebabyismoreimportantpicturebutdoesnotrequiremuch,justneedtoensurethatthebasicdescriptionofthebabyand,whereappropriatesupplementaryaidinformation,inadditiontoimprovingstoreinformationforluggagecategory,thebabyusingrenderingsnotsoimportant,thefocusisthequalityoftheprofession,andinshortordershouldthemoduleshouldbecombinedwiththeimportanceofbuyersandsortingwill,andaccordingtotheirowncircumstances,detailsoftheadjustments.Withthesortofproposal,theselleralsoneedguidanceonhowtooptimizecontentrendering.Buyerswanttoseehowthecontentsofthepresentationform?Howarrangementcanbetterconveyinformation?First,buyersprefertoseerealbabypictures,high-kindshootingaccuracycannotbutberealisticasfaraspossible,theotherrealityshowscanbeaddedbeforeandafteruseeffectcomparisonchart,givingbuyersmorerealexperienceinthebabydetailsaround,mostusersonlyneed1to2keyrecommendation,moredetails5oftheuserisnotrequiredbeforetherecommendedbabybaby,andindetails,youcanputsomerelativelymore,butlessattentioncontrolinfourmodels.(Source:WangCloudproviders6

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