AlipayredenvelopefirstwarcrisisPRdoit?FreePaperDownloadCenterNews:Todayat10:00amsharp,whetheritisacircleoffriendsorcolleaguesinthegroup,wecannotwaittospreadthenews,Alipayredenvelopecame.Known,togetherwiththebrandmerchantspaidabout600millionyuan,theredenvelopefromarule(February11)tothefirstday(February19)totheuser,inwhichmorethan156millionyuanincash,shoppingandspendingofabout430millionyuanredenvelope.Seeminglysomuchsincerity,inexchangefortheeyeorcomplain?Then,around10:10,mycircleoffriendsismaxedtucaoandgrumblingmoment.Thisfigureisthesunisfullscreen.Afrienddirectlyinmycircleoffriends,admits:Paypal,youpreparepublicrelationscrisisit?Tricksandmoreaffordableandlesstolose!Thisyear,Alipayredbiggestfeatureisthediversity,introducedavarietyofnewways,includingcashenvelopes,funnythanred,Solitairered,redgroup,facetofaceanddiscusstheredenvelopesofsixgamesare1played.Atthesametime,notonlytofriendsredenvelopes,youcanalsodiscusstheredenvelopetoafriend,youcan,selectoneormoregroupdiscussiontoafriendorfriends,canalsocomessentenceofnomorethan24charactersofthemessage,notonlythesystemdefaultinterestingnewstochoosefrom,youcanalsoedittheirown.Themorespecific,suchasredface,redhairpartycanchooserangingfrom10-100yuanredenvelopeamount,thepartyreceivedaredenvelopewillneedtoplay‘pickredenvelope’ofthegame,didnotreceivearedenveloperedenvelopeswillbereturnedtotheaccount;funnythantheredwitha‘guessredenvelope’oftheplay,nomattertheamountofredhairisthenumberonepartyreceivedaredenvelopewillseethreedifferentamountsofred,receivedaredenvelopewillneedtochoosetherightamountofred,ifyouguessrightyoucanputanopponentawayredenvelopesfull,iftheyguesswrongyoucanonlytakehalf.SeeminglydiverseenvelopesforChineseNewYearactuallycomprehendequaltozero.Infact,theChineseNewYearholidayforeveryone,nottimemoreabundant,2butmorerare.Ayoungandhappyfamily,alwaysimmersedinthevariousmeetingsandactivities.Redenvelopesocomplicatedway,perhapsreallyonlysuitablefor‘LonelyNight’orfigureitfresh.Ontheotherhand,tricksandmore,ifinexchangeformoreaffordable,allofthecomplexcanbeevaporated.But600millionredenvelopes,thetimespanforsolong,inthefaceofsuchalargeAlipayuserbase,wecanimaginethefaceoftheso-calledaffordablemayonlylaughbefore.What’smore,yousendthecoupon,howPKwiththecashit?ThewholepointoftheuserswanttograbatooLOWThecomplexityoftheredwarthisyear,hasbeenpromotedtotheRaidersneedadegreetolearnthe.Someusers,producedacomplexandlengthyredRaidersgrabthewholepoint.Todayitisthepointintimefrom10:00onwardsAlipayredenvelopebegan.However,thewholepointoflooting,thisold-fashionedplay,isnottothinktooLOWtheusers?GrabthetraditionalChineseNewYearredenvelopesforsuperficialunderstanding,issimply3outrageous.SpringFestivalistheChinesetradition,themostconcentratedpointintimeimpersonalsocialcollective.Thispointintime,theChinesepeoplehavefamilyfriendshiptothelimitofapointintime.Sowhyunusuallyhotmicroletterenvelopes,becausemicro-channelspatialdistancesolvesocialproblems,notjustbecauseofsuchpettygrabaredenvelope,nottomentionsuchapetty,perhapsdoesnotexist.Moreover,AlibabaandTencentPK,Paypalandmicro-channelpaymentwasmutual‘shield’-yourAlipayredenvelopecannotshareinthemicro-channelcircleoffriends,eventodiscusstheenvelopesthroughthemicro-channel,itwillonlyappear‘AliBabashieldthebrowserrequestsfrommicro-letter‘words.Suchahighredbarriers,grabitwhatbenefits?Recently,anumberofmeansofInternetcompanies,alwaysthinkafter90istoosimple,infact,mayhavethought,hurt90,youmaybegettinglowerandlowertheviscosityoftheheart.Groupsofyoungpeoplenottooffend,lonelymicrobloggingisagoodexample.Smallred-yearwar,thefirstapparentlyendedupnotbrilliantdistress.Feedbackfrommycircleoffriends4situation,theredeyeeffectnextbigbattlewillbesubstantiallyreduced,thelackofsocialelementstomatchthe‘takeadvantage’ofthepsychologicalmarketing,incalculabledamagecausedtotheuser,Paypal,perhapswonderinghowtheThisisapublicrelationscrisisdoit?DonothurttheuserburnWarsTencentsystemandotherapplicationsAli’sredenvelopeshavealsojoinedthebattle.MobileQQfromwhichissuedfromFebruary11envelopes3billionyuan,microbloggingisexpectedtohaveonebillionyuanaredenvelope.ThismeansthatduringtheSpringFestivalthisyear,therewillbeatleast8billionyuanredresourcestruck.Likepiecesofataxiandthetaxiburnfast,likewar,afterthemicro-channelisalsoblockedexcessiveredtaxishare,retaindropsofredtaxi,nowredasataxibeforeWorldWarIIbattleofrepeatingitself.Butnomatterhowmicro-channelandAlipayburnredenvelopes,inthefinalanalysisareTencentandAlibabalayoutonitssocialmobilepaymentfield.ChineseNewYearredenvelopesarethebest5channelscurrentlypaypropertyandsocialintegrationoftheproperty.WeaksocialAlipaypaymentability,redenvelopescanincreaseuserstickiness,passwordAlipaywalletenvelopeshelpsimproveopenrates;formicroletter,thesocialpaymentsweakstrong,redenvelopeswithsocialadvantagesitwillhelpmakeupforthepaymentofshortboard,increasethenumberofuserstopay.Butgoburnburn,hurttheuserifthatshortboardmaybecomethelastofWaterloo.(Source:Baiduonehundredtext/ZhengKai)6
