Analysis:Theriseofderivativetrustedacquaintance+opensecretResearchpapersDownloadNews:thepaceofdevelopmentoftheinformationsocietywillalwaysbebeyondmostpeople’sexpectations.2012,Tencentlaunchedamicro-channelcircleoffriendsupdatefunction,thenhaveafewpeopleanticipatedthefunctionalityofthiscircleoffriendsisnowevenbecomefertilegroundforcountlessgrassrootsentrepreneurialwealth,butalsoachievementsintheriseofnumerousgrass-rootsbrand,butalsotheriseofanewwaytoshop.Speakingderivative,I’mafraidmostpeople’smindsisformedinsuchanimage-‘Opendailycircleoffriendsconstantlyrefresh,theuseofprivatepropertiesofmicroletter,circleoffriendsboast,manufacturedgoodssoldpopularillusion,attractedotherpeoplebecometheirownagents,andthentellittostoregoodstomakemoney,thefinalproductwillhitthehandsoftheagents.‘Earlyinthemorningbyadreamatnight,alas,Iamafraidthatisthecommonaspirationofmanymicro-1providerbusinesspeople.Someplaceshaveriversandlakes,thederivativeistheinevitableoutcomeofthedevelopmentofmicro-channel,theninterpersonalsocialnetworking,suddenlyaddedtotheconceptofmakingmoneyandsharing.Ontheonehanditlookslikeapromisingsceneryandrich,ontheotherhanddisruptourcircleoffriends.Inreality,derivativeattractedmillionsofpeopletoexploreentrepreneurship,whichinitselfisabigtopic.AEveryonewants:Friendacquaintancestheywouldnotlie,rightSincethereformandopeningup,China’sconsumptionpatternsincreasinglydiversified,withtherapiddevelopmentoftheInternet,contemporarysocialshoppingplatformisnolongerconfinedtothestoretobuy,butalsoappearedinTVshoppingandonlineshopping,peoplegraduallybegantoacceptthiskindof‘goabroadincomehouseholdswaitforthecourier‘ofshoppingforconsumerstobringthegospel,peoplecanshoparoundonlinetofindaproducttosuityourpreferences.However,withtheincreasinglyprominentdrawbacksofonlineshopping,manyconsumerslose2confidenceinonlineshopping.Atthesametime,‘derivative’oftheriseofthesuccessfultransferofnetpurchasesuptothepeople’sattention.RisederivativeisderivedfromthepopularTencentGroup’scommunicationtoolsmicro-channelcircleoffriendsandthepublicnumbers,itisaneweraofelectricitysuppliersocializationmode,openinganeweraofsocialshoppingplatform.FromBaiduindex,thederivativerealoutbreakinOctober2014,January2015andMarchreacheditspeak.Thisperiodoftimeismainlyduetosomelargecosmeticbrandsbegansettledderivative,aswellastraditionalbrandcompaniesbegantotestthewatergiantderivative.Variousmarketingevents,mediacoverage,thederivativeoftheGeneralAssemblyandotherderivativeintoapeak.ByreflectingBaiduIndexandotherdatabases,derivativeinitiallyfocusedonBeijing,Guangdong,JiangsuandZhejiangarea,becausetheseplacesareintheforefrontofreformandopeningup,entrepreneurialatmosphere,andhasauniquegeographicaladvantage.ThengraduallyHuobianthenorthandsouth,thespecificsizeandnumberofderivativehasnotstatistics.3Duringderivativeoperation,thefirstlinkisthatpeopleinvolvedinsocialnetworks,peoplefromtheirownsocialnetworkofsocialrelations,includingfamilygroups,groupsoffriends,colleagues,classmatesandnetworkinggroups,involvingdeepemotionallevel,highdegreeofintimacywitheachotherandahighdegreeofreciprocity,greaterinpeople’sdailylifeinthepresenceofgravity.Weareaccustomedtoreachsocialacquaintancesaffectedacquaintance,andwhenderivativeinitiallyinvolvedinthisindustrytendtobefromaroundfriendsandacquaintancestostart,youcando‘accede’tosendsomeoftheirproduc...