3-year-oldTaobaoMallStoressnakespokingpaintenbillionWhocanguaranteesalesoftenbillionorbillionsofdepartmentstorecompaniescansitbackandrelax?ThinkabouttheyearofglorywithouttwoofZhengzhouAsiadepartmentistosuddenlycollapse?LookattherecentU.S.CircuitCity,therearethousandsofchainstoresinthenation’sthird-largestelectronicsretailer,declaredbankruptcyjustafewmonthstime,empty.Neverledtheretailindustry,seemstocomefaster!ChenworriesthelocaldepartmentstorehighThepastmonth,twolocalretailerscontact:AistheNortheast’slargestretailcompanyin2010,salesexceeded80billion,withsupermarkets,departmentstoresandotherretailsubsidiary,buthasbeenunabletoopenhisownstoreinBeijing,becauseBeijingismetwithstronglocaldepartmentstoreResistance!TheBCompanysalesexceeded10billion,anumberofcompetitorsoutsidetheregionintoavarietyofways,theBCompanyelevenhavebeenrepulsed,somanyyears,LengShimohaveaplayintothe,Bisanabsolutemonopoly.ThisistheChinese1departmentstorestatus.YangtzeRiverDelta,Northeast,PearlRiverDelta,withsalesofbillionsofdepartmentstoregiant,theyarefirmlyinthepast20yearsinvariouscitiesoccupythemostpopularcommercialnetworks,commercialrealestatemodelgetveryhighreturnsthroughavarietyoflegitimateandillegitimateformsofcompetitionanddefendaterritory,topreventaccesstootherregionsofthedepartmentstoregiant,leadingtotheChinesedepartmentstorehasnotyetemergedanationalgroup.NationaldepartmentstoregiantconjectureThissituationmaybeduetotheemergenceofe-commercefundamentallychanged,becausethere’slargestnationaldepartmentstore-TaobaoMall.TaobaoMallanddepartmentstorebusinessmodelisthesame-pre-investment,post-extractionoperationsmanagementandcommissionmerchants,thetraditionaldepartmentstorebusinessrulesneedtochangeitonthenetworkcanbeextended,makingTaobaoMallisveryeasytoconvincetraditionalmerchantstojoin.Brandbusinessco-operationwiththetraditionaldepartmentstorehasalwaysbeennotsohappy,ontheonehandthehighrentsandhighpointdeduction,ontheonehandbutalso2takesalesmoneyclearing(usuallyadepartmentstorecashregistersandputupaunifiedandthedepartment’sannualassessmentadjustthelocationofthebuildinglease.Asaresult,directlysettledTaobaoMallhasbecomesuchanimportantnetworkplatformofchoiceforoneyeartopay10,000yuandeposit,6,000yuanfortechnicalservices,take3%to6%tothepointdeduction.InadditiontoTaobaoMall,youcanChooseDangdang,JingdongMall,wherecustomersV+.Tellmewhatsomemaysaythatwhat?Networkoftraditionaldepartmentstoresalesimpactofthecurrentisalsonegligible,andthetraditionaldepartmentstoresalesarestillrisingamongtheah?Yes,justfromthesalescomparison,thetraditionaldepartmentstoresecureatleastanother10years,however,thepatternofchangeisnotasimplecomparisonofthefigures,departmentstoreactuallyAnchaoyongdongpatternchanges,thekeyis,doyouhavetodistinguishbetweentherivals.Thelocaldepartmentmaynotbethefirstopponenttherestofthedepartmentstorebusiness,becauseeverydepartmentstorecompaniesdominatetheparty,geographicalisolationhasalwaysbeencompetitivewith,theirfirst3opponentshouldbetheirsuppliers,thatis,renttheirstorebrandenterprise.Forbrands,itisimportantnottokilladepartmentstore,buttaketheinitiativetore-developbusinessrules,ifawell-knowntraditionalbrandinthenetworksalesaccountingfor25%(allnetworkchannels,andthenitwilltraditionalchannelsofnegotiationswilltaketheinitiative,forcingdepartmentstorestochangethecurrentpatternassociatedHanlaobaoshoucourse,asth...