Combat:howtoimprovetheclick-throughrate?ResearchpapersDownloadnews:aJIADianreallystartedSomepeoplemightthinkheisthrowingmoneyflowsocattledoit!Giveyouabriefintroductionabouthim.Thoughhewassoopennowstorecattle,beginningwhenheissmallsellersstartingfromscratch.3000yuanoffunds,rentedahousenexttothewholesalemarket600amonth,paidathree-bet,2400yuan,theremaining600asstart-upcapital,sohebegantosay:‘Themostimportantthingisthedevelopmentofmindandvision,manyTaobaoshopkeeper,earn10,000permonthisveryhappy,Iamnotwillingtohireeach.Monthsearn1000,whenitbegantohirebecausewildways,inthemiddleofeatingalotofbitterness,finance,managementmaybeweak,butIwasabletodevelop,abigreasonisduetomysearchaspectsandpsychologicalaspectsoftheusertocontrolmystorenowhasawholenetworkbeforethe3Ccategorysalesten.‘Welookedathimandhereturnedtothestorethedatainthe’Mysearchtrafficis120timespeersTaobaoMallsearch+searchdataisstillsomewhatlessthan1WwhentheUV.‘Only600yuanstart-upcapital,heishowtodosearchtraffictycoonnowit?TwoDianTaobaosearchtraffic=exposuretoshowtheamountofhits*Jiaisreallysaying:‘Infact,Taobaosearchoptimization,thereisnooneformulatodoit,notlikemathismore,fromyourprecipitationfortheindustry,fortheindustrytounderstandthedataflow=exposureTaobaosearchshow.*theamountofhits.‘TaobaoSEOweusuallyconcern,moreexposureforthefront,whichisthesetofkeywords,butwehavenotseenthetrainCTRdata.Exposurehitsareusuallylessthan1%.Saying,YoudomorethanNkeywordset,finallyletthecustomersee,butintheendsaw100people,onlyoneclick.manypeoplethinkofacontinuingefforttoallowmorepeopletosee,todocriticalwordoptimization.However,keywordoptimization,infact,wedotext-relatedcategoriesrelatedDianDianPropertieswindowDianrecommendedpositioninfavoroftheproductas2wellasupanddowntoensurethatthetimeframeofthese,itisalmostmoreimportantisthatweshouldthinkofwayslet100peopletheretoseetwoorevenmorepeoplearewillingtoclickonourproducts.Forexample,lastfallinacertaintimehourglasshowmuchsand,dependingonhowmuchsandisnotabove,butinthemiddleoftheholeHowTaobaotraffictoo,youhavemuchtrafficeveryday,ismoreimportantishowmanypeoplearewillingtopointyourproduct.Improvetheclick-throughrateisthebestsearchtraffic,andmoststablewaytoimproveThatTaobaohowtoimprovesearchhitsit?ThreeDianmainmapmarketing1DianpersonalizedSimplyciteoneexample,asshowninthreecommodities,ifyouareabuyer,thefirstreactionwillclickbeholdone?Mostpeoplewouldchoosethefirstone.Searchbyproductlot,thevisualeffectisveryimportantifyouThemainfigureisusedexclusivelyofficialpicturesornofeatures,howtoattractbuyerssomanyproductstochooseyourproductatfirstglance?unlikelytobeso,itisrecommendedtousetheirpicturestaken,evenifitisnot3sogood,butAtleastunusual,atleastvisuallycanimproveclick-throughrate.2Diansellingrefined1)seizethecustomerneedsWelookedatthefigurebelowthemainmapSoymilkfeelwhatisit?Somemightsaythatthepictureissimple,fresh,goodah!However,wedonotlookatthispicturelookatthetitle,doyouthinkitisasellSoymilkit?Stillsellmilk?Sellingthisproductrefiningcommittedaverybigmistake!Thinkaboutit,whenbuyerstosearchSoymilkheartalreadyknowshowtomilkacharacteristicsweetandnutritious,theynowwanttodistinguishthatwhichisgoodaSoymilkperformance,cost-effective,sothesearchinside,We’regoingtoseizethecustomerpsychology,shouldgorefinedsellingpriceisaboutSoymilkSoymilkbrandDianDianDianqualityandafter-salesservice,etc.,insteadofmilkisfragr...