Combat:howtogettrafficdataofoperations?FreePaperDownloadCenterNews:About‘trafficacquisitioncapabilities’beforetrainpersonalizedsearchdidnotmature,theconceptmaybemorevague,butnowwecanseethatthepromotioncampaigntopromotethekeywordselectedbytrainbackgroundabilitytoobtaintraffic!Infact,the‘trafficacquisitioncapabilities’inthedataoftheoperatingsystem,withorwithoutpersonalizedsearcharethere,Ihadinfrontofthepopularityofpersonalizedsearchbeganforthe‘trafficacquisitioncapabilities’ofthedataofthestudy.Often,itmaywehavethisunderstanding!Byoperatingmeans,finallylettheirbabyhadtraffickeywordrankings,withtheflow,however,wedonothavethecapacitytoundertaketheselivetraffic,thentheremustsoonourkeywordchanneltheseflowswillchange,resultingindifficultytoobtaintrafficwillincrease!PS:on‘trafficacquisitioncapabilities’toimprove,notjustthehits,butalso,andmanyotherfactors,andifyoucanmaster,basicallyinessence,thepromotionhas1masteredthecore,thenonlysummarysomeexperience,youcanusefromtheinsideout,flexibleandcomfortablewith.Todaysharedcontentis‘trafficacquisitioncapabilities’ofhits,ratherthansharing‘trafficacquisitioncapabilities’impactfactorandothercore‘increasetrafficcapacitytoundertake.’Despitethis,butIneedtosayyes.‘Trafficacquisitioncapabilityandabilitytoundertakecomplementaryflow,evenforthehealthygrowthofthebabyDianshopsareindispensable.’Thatflowabilitytoobtainkeypointswhere?Inshort:increasetrafficacquisition,needtohavethefollowingseveralcore.1.Selectedtounderstandthecharacteristicsoftheflowchannelofthecrowd,toknowhowthedataofthedelineationofthecrowd.2,understandingthemechanismofadvertisingTaobaoplatform,usually,thekeycorepremium.3,throughdataanalysis,tounderstandthevalueofCTRoptimizationbenefitsbrought.4,understandtheneedforhigh-qualitycreative2contentDiancontentclassificationandlong-termaccumulationDianpractice.5,finishingavarietyofhigh-qualityandhigh-qualitycreativecopywriting,veryimportant.Today,weonlydiscussthethirdpointabove:[Throughdataanalysis,tounderstandthevalueofCTRoptimizationbenefitsbrought]Ibelievethatanyonehassomeoperationalexperience,knowCTRisextremelyimportant.Suchas:naturalsearchmainfigurehitsDiancreativecharthits(trainDianDiandiamondboothtogethercost)andanyotherflowchannelentranceCTR.Maybemoreawareoftheclick-throughrateisashighaspossibleisbest,however,one,knowwhatkindofhitsreachedthestandardvalueisthebest?2,therelativedifficultyandcost-effectivetoenhancetheconversionrate,theclick-throughrateisbetterthantheconversionrateoptimizationoptimization?3,fortheoperationsteamtocoordinatetheworkoftheExecutive,CTRoptimizationisabletoplayagoodcushioningeffect?Supposewesingleproductbabystabilizedflow3value=1.335,showingtheamountofTaobaogivestability,understandingsearchmaincharthitstooptimizethebenefitsofvalue,andthusrefinetheoperationsofthelatesubmissionofdatareference!Fromtheabovechartwecanobservethat:Ifthemaincharthitsfrom0.5%to0.8%canbeoptimized,itproducedtheequivalentofabout534-334=200yuanturnover;ifhitsfrom0.5%to1.2%optimization,itisquitetoproduceabout801-334=467yuan.Weallknowthatthecurrentelectricitysupplieroperationsteam,averyrichvisualexperienceisquitelacking,morevisualexperienceandabilitytoworkingeneralpossible!Ifso,wepasstogivesomehitsforvisualoptimizationofperformanceincentivesWouldnotitbebetter,bothtoprotectthecompanyunderthepremiseofstableearnings,butalsoensuresthatthevisualexperienceingeneralbymemberstoprovetheirworthtothecompanyinordertogainacertainsubstancerecognition,isitbestofbothworlds.Thegrossmarginonproductcontrol,andpricesettingforthepromotionofthebabyarecloselyrelated,thenetprofitmarginonproductcontrol,more4dependentontheexecutionofyouroperationsteamandefficient.Isthetestteamcoordinationandabilitytomarketoperatorsoperating.Here,forconvenienceofexplanationproblemwewanttoexpress.Letusassumethat55%ofthegrossproduct,netprofitmarginof35%,thenyoucancalculatethedaybecauseofchangesinturnoverandprofitchangechangehitsstoresgenerated.Ifourvision,thisbabywillbeabletoclick-throughratesasrequiredoperations,tomakeamoreinlinewithmarketfeedbackgoodpicture(CTRhigherandhigher).Suchas:CTR0.5%increaseto1.0%byoptimizingtheturnovervalueisthedaytoproduceatleast10%116.81ifwecomeupwiththeproceedsusedtorewardvision,thatvisiondidnotcompletesuchastandardpictureon.cancomeupwith116.81*10%=11.65yuan.Netprofitgains116.81*35%=40.88yuanWouldnotitbebettertoremovethevisualof11.65yuan,namelybecauseCTRimprovestoreefficiency=40.88-11.65=29.23yuan(29.23yuanshopisdirectlyearned).Membersmayfeelthathitsonlyearnsolittle,infact,notbecausealotoftimesthetrafficofasingleproductisnot5amerehundreds,oreventhousandsofDianhundredsofthousands.Sothisbringsnetincomeishuge.Donotbelievewecanmakebudgetanalysisbasedonactualdemand,youknow.(Source:billionstate)6