Analysis:SincethemediaLiangqiu,redneteconomicwarmspring,thetwocangetthrough?ResearchpapersDownloadNews:Asacountrywith‘N’fromyearsofexperienceinmediaveterans,Ideeplyexperiencedinthepastfewyears,fromthemediaindustry,therapidexplosionanddifferentiation.Beforecontinuingourtopic,Ifirstthankalltheattentionandsupporthasalwaysbeenmyfans.Youaretheauthorcancontinuetosticktoiteverydayofpower.TherewasasentencetotheeffectistolookatthecircleoffriendswouldlowerIQ.Althoughsomeexaggeration,butittellsanumberofquestionsfromthemedia.Allkindsoffalseknowledge,alotofrumorsbeingforwarded.Handseverydaytoseeavarietyofscriptsandvariouschickensoup.However,therealnutritionalcontentanddrygoodsdonotgetenoughattention.Yesterday,IsawfromthemedialistofnewresearchreportjointlyreleasedbyUCmentionedcurrentlyabout40%ofthemediafromthemonthlyflowislessthan110,000,whilemorethan50percentsincethemediadoesnothaveanyincome.ThepresenceofGresham’sLawphenomenonindustries.Thesequantitativeanalysisandalsocoincideswiththeauthor’ssubjectivefeelings.IsometimesseefromothermediaHairchickenorfunnyscriptstosurpass100,000+amountofreading,theheartwillhavesomesenseofloss.Fortunately,Ialsoenjoyedinitialcountdividendsfrommediapeople,theyearshaveaccumulatedlikeyouloyalusers.Butforthenewlyaddedplayersmissedtheinitialflowafterdividends,itisdifficulttogetqualitytraffic.Atthesametime,thereisnogoodbusinessmodelandamoredifficultliquiditysupportfromsomesmallmediaplatformbigger.Eventuallycreateanegativefeedback.Interestingly,themediaandfromthecorrespondingLiangqiuisredneteconomicspring.Duetomoreaccurateflowrate,alargenumberofadvertisersawayfromtraditionalmedia,willinvestmoreintoadvertisingfrommedia.Thefirstthreequartersof2015,televisionadvertisingfell4.9%,newspaperadvertisingfell34.5%,frommediaadvertisingincreasedby23%.Papisaucefromthevaluationof300millionand22millionfirst2singleadauction,canseethevaluefromthemedia.Iwasthinking,maybethereisactuallyoneandthesamething,theessenceisthrough,buthowtogetthroughaproblem.Fromthechannelperspective,theflowinletgiantpublicmicro-channelnumbertooccupytheleadingposition.Almostallfromthemedia,therewillbemicro-channelpublicnumber.Today’sopeningrateheadlines,dailyExpress,littleinformation,andothercompetingproductsisnotlow.Butinthepastfewyearsweseeanotherrealproblem:Whilethemicro-channelhasahugetraffic,butthebasicpatternhasbeenset.Hugebonusmicro-channelpublicnumberbeginninggraduallydisappeared.Inaddition,thegenefromtheenterprisepointofview,Tencentgeneisasocial,Aligenesarecommercial.Therefore,themicro-channelpublicnumber,althougharelativelystrongsocialattributes,butcommercializationisrelativelyweak.Alargenumberofmicro-channelpublicnumbernocommercialcapabilities,evenifitisonlytodosomesoftpaper.Formanypeople,thestart-upfromthemedia,weareveryeagertofindanewplatform,bothtoprovideanewflowdistribution,3butalsomorediversifiedcommercialliquidity.Asanewplatformfrommediaveteransoftheauthor,yesterdaylearnedthathavingsuchafeature:UCsubscriptionnumber.UCAdvantagesubscriptionnumber:UCsubscriptionnumberisanewself-mediaplatform,behindAlibigdataandmobileInternetproductsupport,andtherearehotdays,Aligenesincommercialization.Ibelievethatfromthemediaoperatorshavethreebiggestpainpoints:toofewfans,hardcash,operatingbitter.Basedonthesethreepainpoints,UCsubscriptionnumberalsoforservices:1)relyonaccuratepushlargedata.UCsubscripti...