Analysis:HowtheIronTemperedpush?AttachedpushedsceneskillsFreepaperDownloadCenterNews:groundpromotionistheproblemmostO2Ocompaniesmustface.Whydopushit,whatisthepurposeofpromotion?Itistopushproductsortoincreaseuser,dotheirownoraskathirdparty?Topayattentiontodetails?Youmightaswellcreatecustomerwanttocleartheseissuesagainpushed.PromotionmethodsmustbefollowedinchangingconsumerbehaviorinthemobileInternetera,increasinglyfragmentedconsumerbehavior,inspace,two-dimensionalcode,app,micro-channel,intelligentwearablehavebecomeatradingscenes,virtualheightofintegrationwiththerealworldconsumerbehaviorfromthePCsideonceagainreturntotherealscene.Intime,tradingoftenoccursinthecoachman,work,lunchbreakduringthemorningfancyproducts,underasinglenight.Howtocompeteforentranceanduserdependingonthescene?Let’slookathowothersaredoing.Part1start-upofhowtocutthescene:thestart-up1oftheInternetgiantpiecesplaytravel(drivingtest,automotiveafter-marketdoreference)Initialdropspushedtheentireteamonly10people,allbelongingtothecoreofCEOChengWeiAlihelpedtheteamtoconsiderthetaximarket,themosturgentneedsandtheirownconditions,thetargetpopulationispositionedonthetaxidrivergaveupawiderrangeofcustomers.Didiselectedpushtocutscenesarecrowdedtrainstation,theBeijingWestRailwayStationrentasitewithlowprices,ataxidriversoftwarecanincreaserevenueenoughtoimpressmostdriversslogan,whiletheformoffreehelpdriversinstalltaxisoftware.Afterpushingthedevelopmentteamforsixmonths,theteamisrelativelystable,thebusinesscontinuedtogrow,pushingdevelopmentrangingfromBeijingWestRailwayStationtoNanyuanAirport,BeijingCapitalInternationalAirportincludeatrainstationandtheairport,includingthepromotionofeightpointsintheItbeganin2014afterobtainingawiderangeoffinancialsupportTencentfloorsweeptosweepthestreets,forcollegestudents,white-collargroupsinlargescale.USgroup(buy,entertainmentconsumermarketdo2reference)fromMarch2010toAugust2011,1andahalfyearstheUSMissiontotheteamfromthedozensofpeoplepushingto2500expansionteam.USMissionStrategySelectionforthewhite-collarworkersandcollegestudents,white-collarworkersinbothgroupshigherwages,studentshaveplentyoftime.AftertheUSMissiontoincreasetheinitialpushistochoosetheuniversitycampusandtworegionaloffices,in2010toobtain$10millionfinancingscene,begantoappearinlargenumbersthesubway,smallrestaurants,commercialstreet,pedestrianandotherpopulatedareas.Ctrip(travel,accommodationtypeO2Odoreference)Ctripinfancy,CtripfounderJamesLiangpersonallyinvolvedinthepush,Ctrip’sproductsaremainlyconcentratedinthehigh-endconsumergroups,topushthecutsceneattheairportofchoice,theearlydays,justairportThisisascene,Ctripissuedmorethan150millionCtripcard.Earlylackoffunds,topushtheteamwiththehotel,thebaseisintheformoffreeadvertisingtohelpthehotelinexchangeforhotelresources.Ctriplate,pushedmainlyfocusedonthehigh-end3hotelscene,thepromotionoflarge-scalesweepfloorgettourists,whileinthesubwaybegantopromote.GiantInteractive(endtour,tourpage,handtourareasforreference),establishedin2004agiantnetwork,inpushingdoneverymature.Inception,theGiantspushedtheteamwillcutascenesetinthemajorcitiesofthenetworkclubsandfoundries,basicallycovering.Here’syouthgroupsarethemaincustomersofonlinegames(knownasmovingbricksCockwire),afterwhich,in2008thegiantjourneyline,agiantnetworkstepuppublicityeffortstopushdeepthird-tiercitiesandthesurroundingtowns,flyers,whitewashingp...