Combat:towritebettermarketingcopy?Try6+1modeResearchpapersDownloadNews:AIDA-Attention(attention),Interest(interest),Desire(Desire),Action(Action)-Thisistheclassiccopywritingrule,itislikeabottleofsnakeoil,canguideanycopywritingwriting,butIcouldfeelitnoeffect.Notbecauseitisnotcorrect,ornotwork.Butifyoucansuccessfullymaketheuser’sattention,grabinterest,causingdesire,promptedhimtotakeaction,thenyoureallydonotneedtouseanylaw,copywritinghasbeenverysuccessful.Ifyoudonotdothesethings,I’msorry,AIDA’sLawhasnoeffect,becauseitdidnotelaborateonthemethodandhowwecanlettheuser’sattention,capturetheirinterest,causingthedesiretobuy,andfinallysucceededallowsuserstotakeactionThepracticeisthesolecriterionfortestingtruth,letuslookatanexampleofthefailure,itisfullycompliantwithAIDArule,finallydidnotsucceedinmakingmyownpurchases.UsurySMS?1Irecentlyreceivedastrangenumberofsenttextmessages,thecontentis:Unsecured0risk,fasttoonedayloans,30secondsonlineapplicationtohelpyoudecentemergency!ReplyYtoknowmore,replyNmeansnotinterested.EitherYorN,Iwillnotreplytomymobilephonenumbertogetthroughthis,tryingtoexpressmyangeranddisgustcanbeunexpected,thisnumberisactuallynoanswer,turnedautomaticallygotovoicemail.Forthistypeofmarketing,I’mreallyflattered.Let’sseehowhewouldAIDArulesapplytothisprovisioninthecaseofwriting.Aattention(totheuser’sattention)Thismessagehasbeensuccessfullycaughtmyattention,afterall,willbeabletosendtextmessagesinthiswaytogetattention.Iinterest(seizetheinterest)Next,I’minterestedinafewdayswillbeabletogetsomemoney,itcancompletelycaughtmyinterestthisstep,AIDAprincipleuseisalsoverygood.Ddesire(desirecauses)Thisstepisalsoverygood,ifInowdesperately2shortofmoney,ofcourseIneedaloan.AactionInthefinalstep,itfailed,Ididnottakeanyaction.What’smissingintheendleadtoAIDAmodelwillnotwork?Inthismessage,thelackofafewveryimportantelement:Whoareyou?Whycontactme?WhyshouldIbelieveyou?ContextisanimportantpartofthewholeinformationWithoutit,evencopywritingthenwell,userswillnottakeanyaction.AIDAThebiggestproblemisthattheactionitwillgenerateinterestandthengeneratesdesire,andfinallytakeaction.Butlessimportantone:Context.AIDAnofinalactionallowsuserstotrulydynamic.Abettermodel:6+1Thismodelisrelativelylittlecomplicated,butbecauseofthecomplexity,itisveryeffective.ItcompensatesforthelackofAIDA,buttheessentialelement.6+1means:sixstepsplusaprinciplethatrunsthrough,justdowntoearth,wemustbeabletowriteverygoodcopy.Thefirststep:DescriptionContext3Intryingtogetusersattentionbefore,youmustdoonething.Answeruserquestionsmind:Whoareyou?Whyareyoutalkingtome?Toomanymarketersinordertocompetetotheattentionofasingleperson,soyoucanbuildContextstandoutfromthecrowd.spamisagoodcase,butthebackgroundisspam:youdonotknowwhoweare,butwewanttosellyousomething,whichiswhynoonereadsspam,directlyintothetrashthe.Infact,emailislikewritingalettertotheuser,iftheuserwillbeabletostartwithsomesimpletext,knowwhowrotethislettertohim,thenheopenedtheletterratiowillbemuchhigher.Recipient’squestion:intheendwhoistalkingtome?Thisisahiddenproblem,butalsoananswer.Example,ifyouapplyforajob,topublishtheworkunitstosubmityourresumeandcoverletterintheenvironmentandtheformatoftheletterthecombinationofcircumstances,wecanveryclearlyshowswhyyouwanttowritetothem.Whilerecruitersalreadyknowwhyyouwritetothem,butyoustillwantasmuchaspossibletoexplainthebackgroundofmorerecruit...