AboutcrossingTeleplaysofpopularreasonsAbstract:Inrecentyears,therangebetweenhistoricaldramaandJokingcrossingTeleplaysoftriggerboom,bytheendofJanuary2011,HunanSatelliteTVmadedrama<<JadePalaceLockHeart>>broadcastcausedthestrongresponseofthecommunity.Thispaperattemptstointerpret<<JadePalaceLockHeart>>hitphenomenonfromtheperspectiveofmarketeconomicsandCommunicationPerspective,aswellasthecausesanddevelopmentthroughteleplayshit.Keywords:independentradiodramathroughthedramaJadePalaceLockHeartmadedramaHunanSatelliteTVFocus.<<Palace>>dramainthechoiceofactors,underthefeetofthework,inadditiontofollowinadditiontobeingpopularpastdramaactressYangMi,FengShaoFeng,HoShengMingTongLiya,alsoinvitedtoRTHK’solddramaofboneDressmaking,Maggie,KentSonijaotheractorstohelpout,tocreateacross-straitjointall-starlineupfromexternaltointernal,from1appearancetotemperament,frommodelingtoactingisextremelyaccurate,Brilliance,firmlyseizetheattentionoftheaudience.Secondly,cleverstoryideashapingthedistinctivecharacterimage.<<ThePalais>>dramastorytellingstrongthemeoftheQingDynasty,themosttopic“ninesonsentropywins”,incontrarytothetruefateofthehistoricalfiguresonthebasisof,toblendmultipleelementsoflove,friendship,family,conspiracy,PalacebucketLanguagehumorous,thestoryofupsanddowns,“treasure”aprominenttheme,addingweighttotheplays.addition,theimageofthecharactersarefreshandplump,frompublicitygrowthissteadywisdomofRiverside,gentleasjade’stransformationfromrecklessasSkiles,fromgloomytrendscheming,thefourtheldest......transitionalnatural,realisticpeople,toinspiretheaudiencetodemandthesamepsychological.Again,HunanSatelliteTV’sintegratedmarketingtobuildbrandindependentradiodrama.HunanSatelliteTVtoavoidfiercecompetitioninthetimeperiodoveralongperiodofcarefulmanagementandguidedchoreography,tocreateauniqueprimetimeafter22:002afterbrand,andthroughtheCopyrightwaystobuyindependentradiodrama,exclusivebroadcastgraduallycultivatetheloyaltyoftheaudiencefortheGoldenEagleindependentradiotheater(2)throughthelasttwoyears<<MeteorRain“homemadedramainthe<<InvincibleUgly>>Thetheaterbroadcastlessvisible,HunanSatelliteTV’sprimetimefullymaturehomemadedramaalsohasconsiderableloyalaudience.Sincethedateoffilming,HunanRadioandTelevisionwill<<Palace“dramasetthetoneforthefirstQingDynastythroughthedramarepertoirewiththethemeof”beautypalacebucketschemingwiththehitbeforetheboom,ahigh-profilepublicityplayathemeof“menincourtinthebucketofConscience”throughtheformofdrama,producednotbroadcastbeforetheredbattle.Meanwhile,duringthebroadcastdrama,invitingguestplayiscreativeandactorwell-knownvarietyshowtowinoverpopularandthroughitsnetworktelevision,e-commerceplatformforpropaganda,toexpanditsinfluence.Theaudiencecollectivepsychologicalneedsaremetandcompensation3Ofaudience,aTVseriescangettheiremotionalresonance,andgivethemanentertainmentandleisureHarbourisverynoteworthyCommunication<<Palace>>gavetheaudienceawatchothers,selfreflectonthecourse.audienceemotionalsustenancetheirfavoritecharacterwho,withtheupsanddownsoftheplot,moodorhappyorsad,andexpresstheiremotionsthroughavarietyofplatforms,toachievepersonalandpsychologicalbalance.fullyembodiesthesustainedattentionoftheaudienceoftheplaytheuseandsatisfactionoftheirtelevisionmediaandthroughthemedia,thedesiretoseekself-development.First<<Palace>>dramameetthepsychologicalneedsofthespecificageoftheaudienc...