Combat:howtoproperlyconductemailmarketingA/BtestResearchpapersDownloadinformation:e-mailmarketinghasbeentalkingaboutA/Btest,butIhavetosay,nowpartofcorporatee-mailmarketingpersonnelinthetesthasbeentoomuchentangledintheopenrates,click-throughrateofgrowthofthesedata!Why?WebpowerChinaareaarerequestedtore-thinkabouttheKPIinthemailmarketingcampaign,ourultimategoaliswhat?Thereisnodoubt,increasesalesandconversions,soweneedtoopenratesandclick-throughratefromthedataindivertingattentionandstartagainexaminehowtoproperlyuseA/Btest,sothatwewillnotlosethegreaterimpactemailmarketingbringstheoverallsalesandconversionresults.HowweareusingtheA/Btest?Inemailmarketing,weusuallyuseA/Btestmethodstoimprovee-mailmarketingcampaigns,emailmarketingserviceproviderswebpowerChinaResearchpracticealsoshowsthat,A/Btestintheunderstandingofuserneedsaswellastoincreaseuserinteractivedecision-making,isaverysafe,thescientificmethodandprocessofe-mailmarketerstouseA/Btestofthetraditionalapproachis,firstofall,toallusersofasmallpartofthelistofuserstosendmessagesintwodifferentactivities,activitiesofthesetwotestmessageExceptforsomeminordifferences,theotherarethesame,sothatpeoplecanfindemailmarketingemailmarketingresultsleadtogrowthordeclineofasinglefactor,forexample,totestdifferentsubjectlineofthemailopenratesimpacttestmessageoradifferentbuttonorCTAPicturesimpactonclick-throughrate,then,tothissmallpartoftheuserofthetestresultsasareference,choosethebestpracticestooptimizeemailmarketingactivities,andmostoftherestforapplicationusers.A/Btestthebestwaytooptimizetheconversionrate:TestallmessagesSincemanyofthee-mailactivitiesaredisposableortime-sensitiveactivities,suchastime-sensitivelimitedorshort-termsalespromotion,doingthetest,weshouldfirstconsiderishowitshouldasfaraspossibletogetmoresales,leadsorconversions,notjusttogetmoreopenorclick.Thebestwaytooptimizetheconversioneffectistotestallofthemessages,whichmeansthatonlyonesinglealternativepromotionalmessagesfortesting,instead,ontheactivitiesofallthemessagesinthemessagetypesaretestedinordertofindthemostattractivetousersandtostimulatethepurchaseofmoremessages,forexample,toincreasetheopenrateforthetest,theonlyalternativetosendingasinglemessagetoprovidea15%discount,whileprovidinganothercartJifreegiftmessageactivity,inordertolocatetheusertosaidthemosteffectivetypeofactivity,sothatmailcampaigntomaximizetheeffect.A/Btesttoimproveopenrates,click-throughratepolicyBesides,ifyouuseA/Btestoptimizeopenrates,buttheinformationobtainedisonlyforthetargetedindividualorone-timeeventshaveaneffect,butnottoprovideguidanceforfutureactivitiessuggestedbydifferentcategoriesofmessagesfortesting,youcangetmoreinformationaboutusersmostwanttoreceivethemessagecontenttypeandthefactthatthetypesofmessagesthatcandriverevenueinthisareasuchasdifferentanglesandperspectives.However,openratesandclick-throughrateforthetestisalsoverynecessary,butunderwhatcircumstancesitismoresuitablefortheapplication?EmailmarketingserviceproviderswebpowerChinaareathatautomaticallytriggersforeache-mailaswellasthoseactivitiesremainthesamee-mailmessagecontenttypes,suchasconfirmationemailorinresponsetoauser-specificbehavior-basede-mail,moresuitableforopenratesandclick-ratetothepurposeoftestingbeforethesemessagesareconsistent,emailmarketingpersonnelcanopenratesandclick-throughratetestratherthantoincreasetheconversiontestmailcampaignresults.makingpurposestoimprovetheopenrateofthetest,butalsopayspecialattentionto,donotjustpreparetwodifferentsubjectlinesthatcanbemeasuredwhichtopicbetter.applicationstrytousecleardifferentsubjectlinestested,forexample,trytotestinthesubjectlineofuppercaseandlowercaseletters,numbersandvalues,andeventhedistinctionbetweenspecialsymbolsusedwhiletestingCTRoptimizationelementsverymuch,themostcommonelementisthemessageCTAinthebuttonandthebuttoncolor,position,etc..A/Btestwhattestsshouldfollowtheorder?webpowerChinaareathatinemailmarketingA/Btest,thepriorityshouldbetoconvertthecontentsofthetestandtest-based,andthenclick-throughrateisthetest,andfinallyopenratestestedinthetestsequencelevel,thetransformationshouldbeplacedinthefirstI.(text/Dr.Jason
