Analysis:NetworktelevisionStatusandProspects(ResearchpapersDownloadNews)IPTV(InteractivePersonalityTV)formatthebottomcalledswitchednetworktelevision,referredtoasnetworkTV,isanInternet-basedmultimediacommunicationtechnologies.NetworkTVusebroadbandnetworkinfrastructuretocomputerasamainterminalequipment,throughtheInternetnetworkprotocol(IP)transmissionoftelevisionsignals,toprovideuserswithavarietyoftelevisionprograms,includingtheexchangeofdigitalmediaservicesintermsofitstechnicalelements,theStateAdministrationofRadio,givesamoredetaileddefinition:InternetTVistheInternetProtocol(IP)astheprimarytechnicalformtocomputers,televisions,cellphonesandotherelectronicequipmentforthereceivingterminal,throughthemobilecommunicationnetwork,fixedcommunicationnetwork,microwavecommunicationsnetworks,cablenetworks,satelliteorotherMAN,WAN,LANandotherinformationnetworks,engagerun,play(includingon-demand,broadcast,live),integration,1transmission,downloadingaudio-visualprogramservicesandotheractivities.[1]Accordingtothesurvey,networktelevisiongreatestcharmliesinitsadaptation80andthenextgenerationofyoungpeople’slivinghabits,networktelevisionappearance,makingthispartofpeople’slives,andgraduallyfromalivingroomcenteredtoPC-centric.Withfurtheracceleratetheconstructionoftheinformationsuperhighway,InternetTVwillbebetterprospectsfordevelopmentofnetworktelevisionoperatorshavesmelledthenetworktelevisionexudesseductive“fragrance”,activelycarryouttechnologicalinnovation,tocreatearicherplayback,doLargenetworktelevisioncakerecently,ChinaInternetNetworkInformationCenterreleasedareportthat,atthisstage,andthenextfewyears,drivenbycontinuedrapidgrowthoftheInternetthemostimportantfactorwillbethemultimediaapplications.Expertspointoutthatinthefuture5yearsor10years,networktelevisionwillgreatlyinfluenceandchangepeople’slives.NetworktelevisionandtherelationshipbetweentraditionalTV2Networktelevisionandtelevisionintheendiswhatrelationship?FamousmediapersonsUuseevicepresidentXuhaoYumadeavividmetaphor:“IftheTVmedialikenedtoaperformer,then,InternetTVplatformisastage,Throughlighting,background,musicandliveavarietyofequipment,thestagedressmorecolorful,soperformersmoreradiant.marriageoftelevisionandtheInternet,haveabiggerplatformtoshowcasemeansmoredollars,moreinteractiveformofexpression,toachieveawin-win.“XuhaoYualsosaidthatnetworktelevisionfavoredbecauseitfitsthepaceofmodernlife,withitsconvenience,controllability,intelligentandsharing,tomeetthemodernneeds,whichisthetraditionaltelevisionunparalleled.[2]TheimpactfaceoftheInternettide,thetraditionalTVmediaandnetworkmediamutualintegration,coexistenceandwin-winisageneraltrend,networktelevisionandtheintegrationoftraditionaltelevisionisimperativeinthiseraofnetworktelevision,theintegrationofinformationdisseminationisanirreversibleoperationtrendspreadwithtraditionalTVnetworkTVwillbedivertedtowardsthefusion,ratherthancompete3forthesamegroupofsimilarusersdirection.Specifically,thetraditionalTVshouldchangetheirconcepts,conformtothespreadofInternetTVtrends,adapttoaudienceneeds,weaknesses,Lookingforintegrationwithnetworktelevisiondevelopment,networktelevisionasanewformofdisseminationandmarketingchannels,youcanopenupnewusergroups,developnewmarketsratherthancompetewiththeexistingtraditionalTV“cake.”Whenanewmediumoccurs,conventionalmediahavetheabilityto“rediscover”themselvesinthepast...