11::H.,,,aa..10.2.,a.:4,2002....,.,,.,,,,;..’s,.,.?,:1.–.2.–.3.–,,.,,.4.–.,a..,a.,a.,..,.“”.,,.,().,,,().,a,.a,,.a,.,a,.,a.1997,75.5%.25%.60%’t.86%.–1..;.,a,a.a,a.a,.,a::a.,’s.,.:.,()()()().–“?”S.P.-:A.()().:;.?!:.a.:(),,,.:.:A,..:Aa.a..:a,,.:.a,,,.,.:.:a,:,,,.:(35).,’s.:I:1:a..“”.2:.3:a(2).,(1)..:4::,..5::,a.6::,.–I.:7:,a.,.’t’t!.,aa.I:,a.,a.a.,,,S.P.,a:.,a,a.!,,./.a,:“?”,a,a.–S.P.2’s;.10(I),a.,a.A:a..HarvardUniversity–“,.”a.1:,一五%.2003,30%..a.a.,,,,.,.,().,,.a(),.a.Aa.A:2://///.,.“II’da.I’da.I,,...I.”,–,,,.,,a“”,..,.,.,.,a“”.a;...:Aa.,a.“”a.,;,,.,“”a..,:,,,.:“a.a,,.”,,M.“”–3:;..a;..,..:,,,,.(I).aa:4:aa=>2005,=>,.,.,.a(1)(2),a.,:,,,..,,..;a.a–.,a.,.,.:5:a,..,.,(s).,.,.,,,..,/.;a’t.,,.,a.:6:“”.,..,:a?:.aa.,:1.–,,.2.–,,,,.3.–,,,.,.,().:,,,.,:7:,..,:1.–.2.–.3.–,,,,.(7),.,:8:-,.A,..’t()a.,2025.,a.:,,.9:I–I1a()2345:(I),,a,..,.a,.a?,,a.’s:?,:??::.:,.:,.3:,,.:.:10:=>=>/=>=>=>=>=>=>=>,.,..,,,,.,.A“”.,a..70%.(,,,.)(,,,.)...,,,...,a,..1,:,,;,,,,.,,.11::–::=>,,.=>.=>.=>.=>/.=>.:,,.=>,,.=>.=>,,.=>.=>,,,.=>.a.,“45.”,,2025().,.,a.1Theserelationshipsaredescribedinthebook:TheDisciplineofMarketLeadersbyMichaelTreacyandFredWiersema,PerseusBookGroup.a:.7850%.39.8925%.22.7225%.一八.79,a.,..:I?“”.a.,:%.a.,.....a..,.4512.A40..,.a....12::40%3200220032004$160,000$172,000$195,000$224,000,..,,.一三:20022003%12%7%+11%一三%8%+11%%%75%85%35%75%88%40%1%一五m68%66%14m69%64%80%77%565%75%4.568%77%4.8..??.,,,’s,.:,,a(,,,.),.,a,,,.,,...’t...14::.a.EnterpriseF1:F2:F3:一五%F4:5%C1:1%AsiaC2:C3:C4:P1:P2:P3:P4:/P5:L1:L2:L3:a,.,,.().一三:一五:2000200112%一三%7%8%%+11%+11%%75%75%()85%88%()%35%40%()一五m14m168%69%()%66%64%77%80%65%68%OpenCorpUniversity75%77%54.54.8:,..:4,,:a(,,,.)..,a.,.,.,:,;,;;,,.,.,()..a;.,,,,a“”.,,“”.,,.,...,..,aa.,.:-A.-A.-A.-,,,.a..,“”a“”a“”.:16:–A,,,.A,,.,..,.’s.(),.a,.a,,.,a.,.,().,.,,,.,a.,,:-.-.-.-,.-.-.-.-.-.-.-.-.“”(),(),().,..,.,,.a.,,.,,.,..,,,.,.,10a14.::..,.,,a.:()(Charlotte).,Charlotte:.,Charlotte:“”.“”..a“”.,.,():17:–.()Opportunity:,M.,E.-,1997一八:–///%RD/:,M.,E.-,1997.19:–1%一五%/68%一五%.5%2%///a/:,M.,E.-,199720:–..%./:,M.,E.-,1997.“”.,().a,.,.–.,,.’s–,,–.a“”–,a,,.–24/7M.,5“”,().:-()----(),,,,..,24/7,M.:-:,,a.-:,.-:.-:.-:.-:,,.-:..,,,.,–,,,,.,M.a:1.,.2..3..4.–,,,.5.–..,,,:21:51:.2:,.3:,.4:,3.5:,,4.,a.;..,.,.,a,a.,a.,“”,a.,a..a..a.,a,:–.–.–.–(,,),.a..a.–,,Boston;..(I).:,,...,.,,,..,..a,,,.,:II.,.,.–....:1.,.?2.“”?3.a“”?4.,,,a?5.?6..?:1.,a:a..b..c..d..2."".:a.b.c.d.3.?a.20%.b.10%.c..d.30%.4.,%,?a.b.c.d.5.a:.?a..b..c..d..6.a:.?a.’s.b..c.a.d.,,.7.:A=B=C=?ServiceCenters/a.CBAb.ACBc.BACd.ABC8.a?a.b.c.d.9..,’s60a502001.Aa.40""20().,.:2005,.()?2002200320042005a.5045403530b.6055453525c.50403020一五d.504540352010.’s;.,,,,,.,:a..b.c..d..11.:A=aB=C=aD=E=a:12345a.CBAEDb.ACEBDc.AEBCDd.AECBD12.,.a?a.b.c.d.,,.a.a,:1..?a.b.c.d.2.a.,,:a.Missionb.c.d.3.:A=a.B=.C=.?a.ACBb.CBAc.BCAd.BAC4.:()().?a.b.c.d.5.Ka.K:.?a.b.c.d.6.K:2003.?a.b.c.d.7..aa,:()()?a.b.c.d.8.()a.b.c.d.9.?a..b..c..d..10.,,,:a.b.c.d.:1....,..2.a.,a.A.a,,.3.a“”.4..,a.2025.,.,;2025.5.a.a:-a.-,,,.-a.-(a).6.a.,a..:1.aa,.2.c()"":,,.,..3.d.aa,ba,c.4.b.%..5.b,.a,.cda.6.ca.,.,.7.cB.a,A.,C.8.ba..9.c50""20a.,,,2005,a20.,a2001200410a202005.10.ba(,,,,,.)..11.b1A;2C;3E;4B;5D.12.a’s,a.