BrandchoicedecidedtomakebusinesssuccessAftertheseyearsofdevelopment,theterminalhasbeenfranchisedstoresmakebossespayattentiontoit,andbasicallymaketheterminalhasbeendone,mostofthestoresevenmorethanone,butdomakemoneyyet?Ibelievethatmanyofthebossisshakinghishead:comparisonskincare,makeupoperationalproblems,theamountofsmall,accidentallyalsopressurestocks,oneyear,doesnotmakemuchmoney.Ialsoencounteredalotofmakeupaverysuccessfulbusiness,tobeacontrastbetweenthetwoisnotdifficulttoconcludethatinadditiontobusinessskillsinaddition,becausethechoiceofthemajorityiscausedbydifferent.Choicethanto,tosomeextent,thissentencecouldbeconsideredthetruth.Optionistoissueadirection,totheextentonlyofaction,thedirectionisnotright,effortsarenotwastedit?Choicebrandselectionmistakesisalsodividedintoerrorsandmistakesselectedmanufacturers.First,choosethebrandoferrors,Choosethebrandmistakes,choosethebranddefects.Pricedefective:the1unreasonablepricing,thepriceistoohightoolow,giventhelowsethigh,giventhehighfixedandlow,irrationalpricesystemarchitecture,withthelevelofinequality,orthepriceofstock,allarchitectureproblems,Defectivepositioning:positioningvagueandhighlighttheirown,donotknowsell,usingthosechannelstoselltheproductqualityaspects,suchasproductmarketablerightway,goodtobuyalotofgoods,resultinginthebacklog,itiseasytosellthegoodssmallnumberofsinglecolor,backwardtechnology,productupdatesslow,outdated,etc.,make-upfearoftheseobsolete,cannotleadtheconsumer,make-upproductswiththesamereasonclothing,women’scustomersfirstlookatthestyle,orevendidnotunderstandtheinterest,letalonepurchase.Defectivequality:packagematerialproblems,suchasrupture,leakage,productissues,suchasfade,drymascara,lipstickandsoeasilybroken,sothereisnorepeatcustomers,wordofmouthispoor,itisdifficultMaihao;Capacitydeficiencies:Somebrandsoftenoutofstock,whatwillselloffwhatoffseasonafewmonthsorevensixmonths,seriouslyaffectingthesales,productionandmarketingbehindthisisoutoftouchornoR&2Dandproductionofthisone,tofindthatoneOEMbrand,thereisnotenoughcapacitytosupportsalesandmarketing,thebrandsoldwellisaproblem,donotsellwellonthemoneysupplyisalsoaproblem,sodonothavehardpower,cooperation,itisverylimited.Storeownerinthechoiceofthetime,nottounderstandthese,itispronetoerrors.Ingeneral,notthebrand,themanufacturerdoesnotwork,butthereareexceptions,andsomegreatcompany,verystrong,butnotprofessional,doitnotthesamebrandofmakeup,skincaremanufacturersdoalotofgoodcolormakeupisthereasonsotosay,evenifyouselleventhebeststores,selectabrandnot,helpisnotupfools,finallygaveuporclosedownfactories,andstoresoftenfollowedbyawhitehard,isearnmoney,Thesecondmistakeistochoosethemanufacturer,whichmeansthatthebrandisgoodinallrespects,butnottheoperationofthebrandmanufacturer.Thereareseveraltypesofsuchmanufacturers:1,mercenarytype,whogivemoneytobeayearforseveralagents,youfirstenteredthegoods,thengotoagents,agentssaysorry,themanufacturerswillnotletmedoit,exchangeandtrainingcannotgive3you,yougotofindnewagents,newagentsthatI’msorry,yourgoodsarenottotakefromme,Iamtoobusy,andultimatelybecamestoresdealwiththeirowninventory,makeupinventoryisthemostdifficult,becausethemoredelayed,theproductovertime,themoredifficulttosellandfinallythemorepotentialbuyers,incomplete,andevenmoredifficulttosell,onlytothrowawaymostofthelast,guaranteedprettygood,aboutHowtomakemoney?2,turningablindeyetype,donottimelymarketservices,suchasproductexchange,personneltraining,promotion,etc.Inparticular,iftheproductcannotguaranteetimelyexchange,coupledwiththestoredonotunderstandtheinitialpurchaseproductcategorysaleswhenitismostlikelycausedbythebacklog.Timmiamakethiselegantplacetodomore,offtheassemblylineofproductscandoforthetimelyrecoveryofmanufacturersanddealersalike.thereistimelyforstafftrainingandpromotionisessential.3,thetypeofquicksuccess,thefutureofthebrandtodototakebets,obviouslytobeaonethousandyearmillion,orengageintheroaringstrong:ontheCCTV,doingTV,ameetinginabigwaytodoroadshows,anyway,how4frustratingskincaremake-upalsoandwenton.theseareallneedsalotofburnonthatpointofsales,costsdonotgetout,soabrokencapitalchain,willcutoffalmosttendonsordertodrawshort-termreimbursementandotherincentivestopromotetourism,lowerthethreshold,stakingplansareoftencheapershop,thesurvivalrateisnothigh,thenetworkisnotnecessarilymoremoneyandmorethings赔本赚吆喝manufacturersgenerallynotmuchtimetomaintain,apolicytightening,themarketimmediatelystop,andcansayalotofmanufacturersareinalotoftimetoplayhisowndeath.nolong-termstrategy,quicksuccessisnotfaraway,thestorealsoeventuallysuffer.Overallview,thechoiceofthetimeifyoustoremorethantheemergenceofsuchmistakes,itmeansthatmakeupcannotdohopethemajorityofdealersinthechoiceofbrands,asktoseemoreandmoreabout,selecttheappropriateownmake-upbrand,alsomadeasuccessfulfirststep.5
