Analysis:MediarelationsRevolutionandDevelopmentProgress(ResearchpapersDownloadNews)halfacenturyago,thefamousmediascholarMarshallMcLuhanoncesaid,themediumisthemessage,meaningthatanewinfluentialmedianotonlyaddstoourcommunicationchannelsandaccesstoagreaterextentAdmiralsocialdimensionofsocialcapitalinthewholeredistribution,whichbroughtaboutchangesinsocialrelationsistheemergenceofnewmediathetruemeaningandvalue.Alargeextent,theriseofsocialmediachangesbroughtusistrue,astherepresentativeofthemicro-BoriseofsocialmediahasbroughtgreatchangestoSinaWeibomicrobloggingisnotlaunchedasacampaign,butitIndeedsincethelaunchofSinamicrobloggingwidelyknownandforthepeopletoenjoy.2009,Sinamicrobloggingisindeedalandmarkeventlaunchedayearlater,microbloggingandbecomeChina’ssecondlargestsocialcommunicationsplatform,to2011,slightlyBohasbecomethefirstlargeplatform.Microblogginghassomethingtooffertothe1audiencenomorethantwo:oneopinion,andsecondtimethroughathree-timemicrobloggingcommunicationsysteminChinahasbecomeaforce,whetheritisfactoropiniondisseminationofinformationdissemination,itisindeedchangingChina,likestatetochangesocietyforthedevelopmentofrelationsresources,graspanduseisthemostimportantfuturefieldofmediaresourcesandcoursesofaction,andthereforeearlierthanTencentmicroblogginglaunchedeightmonthstime,onlyaSinaWeibothingistomobilizethemostsocialtiestotheSinamicrobloggingasauser,aSinaWeibo’smostinfluentialandvaluableresourceislocated.fact,Tencentmicrobloggingeitherinvestorpromotearealsoverygood.AsoftheendofJune2011,TencentmicrobloggingusersthanordinarypeopleSinamicroblogging,butsofar,intermsofinfluencemicroblogging,SinaWeibo’sinfluenceisstillgreaterthanTencentmicroblogging,SinamicrobloggingreasonisthatontherelationshipbetweentheuseofresourcesthanTencentmicroblogging.Emergenceofsocialmedia,peoplearedividedintotraditionalrelationshipsaretwo,oneisastronginterlockingrelationship,oneisweakjointrelationshipis2stronginterlockingrelationshipbetweenpeopleandsocietysynergy,oneplusoneisgreaterthantwo,peopleneedBybuildingthisrelationshiptoformahighersocialvalueandsocialfunction,butstronginterlockingrelationshipinatraditionalsociety,therearetwoveryimportantconstraint:thefirstisthenumberofbuildingrelationshipsbetweenpeoplesubjecttoquantitativerestrictions,andthesecondthatrange,Iwanttocreateapartnership,onlyintheirradiusofactiontobefound,notacrosstheradiusofactionofself,therefore,suchacombinationofsynergyandalwayscarryboththenarrowcircle,constituteahugeobstacle,butthereisagreatbreakthroughinsocialmediathesetwolimits.Weakjointrelationshipbuildinggreatlyexpandedrelationships,butweprefertoweakjointrelationshipasbroadcastingrelationshipactuallyaweakjointrelationship,broadcastormediapropertiesarejustatinyfractionofthevalueofproperty,notasarealvaluemediaplatformsplayarole,toagreaterextentfortheestablishmentofstrongtieswithunlimitedpossibilitiestoimagineinthesetworelations,therealvalueisinthefutureindustrialprocessesandsocialprocesses,howto3convertthestrongweakincidentalincidental,cognition,andcommunicationbecomesthevalueandfunctionality.SinaWeibohadtodowhenthereisatransitionbetweentwoideas,hopethatthroughtheestablishmentofaweakrelationshipbetweentheformationofjointSinamicrobloggingidentitysystem,withSinamicrobloggingasapersonfirsttwosetsofproofofidentity,suchasystemisestablished,Sinamicrobloggingcommercialvalueandsoc...