Analysis:Taobao'ssuccessdependsonwhatoperationaldecisions?ResearchpapersDownloadNews:Taobaosearchherethereisasaying:CanSEOHelpsearchitselfisimperfect,withtheprogressofthesearchengines,SEOcanbesomethinglessandless.Similarly,withthematurityofTaobao,onlineshoppingmarkethasbecomeincreasinglyreturntothebusinessitself,theneedtooperatepurelytechnicalTaobaoactuallylessandless.Inmarketingcircles,thereisawidelyused‘fourhundredforty-tworule’:directmarketingguruEdMeyer(EdMayer)asked:Success40%dependingonpositioning+40%+20%dependingontheproductandpricingdependsonmarketing.AftersomanyyearsofexperienceinTaobao,Taobaofeelmoreandmoreoperatorsarenolongersimpletechnology,moreinsightsandunderstandingofthemarket.40%localizationThefirstthingtodooperations,itmustberelocated.Thisandtheproductitselfisequally1important,andwhy?Sometimeswefindthatsellerssellingthesameproduct,andsomeevaluationoftheproductisgood,andsomeevaluationoftheproductispoor.Becausedifferentcustomersshopisnotthesameecosystem.Sometimes,notabadproduct,butdidnotsellittotherightpeople.Manypeoplefeelthatthequalityofproductsmustbeking,productqualitymustbethebest.ButthesuccessofthegroupZARAgeneralqualityoftheclothessoldtoagroupofyoungpeopleinthepursuitofnovelty,asdowell.Speakingofpositioning,wemusttalkaboutthedata.Electricityprovidersnowallknowtheimportanceofdata,areawarethatthebenefitsofthedata.Butthereisnoonetothinkabout,infact,thedataistoxic.Nowsellerscaneasilyfigureoutwhichproductsthroughdataanalysisthelargestaudience,andtopositionthemselvesatamaximumTaobaogroupmarket.Finallylikelyresultisthatweallcrowdedinasingle-plankbridge.Isnowrenderedscene:thewholenetworksellersaredoingexplosionmodels.Onlineshoppingandtraditionalshopshavealotof2different,themostsignificantone:Circlevolume.Highturnoveroftraditionalshopoftendothingsincommonpublicasastorefrontradiateonlyasmalldistrict,capacityislimited.Butwehaveseenlastyear,Taobaosellingladiesturnedouttobethefirstnationalwind,asmallcongregation!Thislineisalmostincomprehensible!Thisprovesthatalargevolumeofonlineshoppingdistrictamazing,evenmoreamazingisthatitisfarfrombeingdeveloped!Talkaboutmyownexample:Originally,Ifeelthatlaptopfoil,themarketistoosmall.Later,Ifancyiphonemobilephoneshell,enterandfoundverydifficult,andthenreturnedtocontinuetoconcentrateondoingtheirownkeyboardmembrane.OnceIstoresalesandtrafficthanthebest-sellingmobilephoneshelliphoneshopbetter,althoughmarketcapacityiphonemobileshell100timesbiggerthanme.Toomanytraditionalindustriesintoelectricitysuppliersaredeadatthispoint,theyaretoomanyproductstochoosefrom,sotheydonothavefilteredintotheshoptosell.Iamastudent,Shantousellsweaters,20-year3historyofthefactory,verypowerful,healsofoundaprofessionalteamtogivehimflagshipstore,butalsowillingtospendmoney,buttheresultsintoproductsthanthepoor.Hisadvantagebutheeventuallybecameabottleneck.Becausehisproductstrength,sohisshoponavarietyofstyles,allagesofpeoplewearingsweaters,thereisnotargetcustomerstoconsider.Perhapshehasseveralmillionsofdollars,butthesimpleandcrudedirectlytotheirlocationtoalargecategory,itmaybelikeapebblethrownintothesea,thewaterHuaduno.Districtlargevolume,thesamecompetitionismoreintense.Later,Igavethemadvice:chooseasmallstyle,thisshoponlyonthisone.Strivetomakeyourshoptotargetcustomersindroves,ignorenon-targetcustomersscoffed.IvisitedalotofTaobaoandfoundsuccessfulshopnow,alm...