AboutthedigitalmedicinetopluginancientChinesemedicinemodernwingsAnglefromthecasesummary<<>>basicinnovationsofthedigitalexperienceoftraditionalChinesemedicine:thecontinueddevelopmentoftraditionalChinesemedicinetopicsisaprerequisiteforsuccessofthemultimediapublication,therightpathistheprincipleofsettinggoalskeytothesuccessofthemultimediapublication,goodatinnovationisamultimediapublicationsuccessofthesoul.<<digitalmedicine“forthe”TwelveFive“periodprovidesdigitalpublishingcanlearnfromthecase.ChinesemedicinetopicsMultimediaDigitalJiangsuTCM>><<digitalelectronicaudio-visualpublishingcommitmenttothenational“EleventhFive-Year”keyelectronicaudio-visualpublishingprojects.Afterthreeyearsofefforts,inFebruary2009tocompletemultimediadigitaldiscpublishing.PublicationinthelimiteddiscstoragespaceconcentratedessenceoftraditionalChinesemedicinefor1athousandyears,toachievea“graphicaudioandMao,browsingandretrievalcoexist,learningandassessmentofboththeminiaturedigitalmedicine‘museum’,”thetopictarget.2009July,wonthe“2008-2009ChinaDigitalPublishingExpooutstandingworks”award,inAugust2010,wasthethirdoftheoutstandingpublicationelectronicsAwardnomination,inMarch2011,wonthesecondsessionoftheChinaPublishingGovernmentAwardnominationelectronicsThisarticlefromtheperspectiveofthecaseofthepublicationfromtheproject,thetargetpathsettingprinciplesandinnovativeexperience.First,thecontinueddevelopmentoftraditionalChinesemedicinetopicsisaprerequisiteforsuccessElectronicAudio-visualrelyonthemarketeconomyundertheconditionssetfeatures?Provedmainlybytwopoints:onebythepublicationfeaturestwoonservicecharacteristics.Publicationshavecharacteristics,thefirstinfamiliarterritorycontinuedwork,theformationofarelativelystablepopulation,formeditsownuniquepublishingresources,formtheirownprofessionaleditingandcreativeteamfinallywonthereputationofbeing2recognizedbythemarketpublications.JiangsuElectronicAudioandVideoPublishingHouseofChinesemedicineformanyyearsinmultimediadigitaltopicspublishingcontinuedtoforce,afteradecadeofeffortsinitiallyformedTCMdigitaldiscpublishingadvantage.Inthe“NinthFive-YearPlan”period,theagencyhassuccessfullydevelopedinthepharmaceuticaltheme<<>>pharmacognosymultimediaCD-ROM,byexpertsas“financialprofessionalknowledgeandappreciationofbeautyinone,achangeinteachingpharmacognosyboringboringface,sothattheancientdisciplineofPharmacognosyglowofyouthfulvitalityofmoderntechnologydemonstration.“Thispublicationwas2002nationalcollegeoutstandingteachingaward,wasthenselectedforthenationalcollegetextbooksuniquemultimediateachingmaterials.”tenFiveYearPlan“period,theagencyhassuccessfullydevelopedMateriaMedica>><<Newmultimediadigitaldiscs,wasthefirstChinesePublishingGovernmentAwardnomination.Therefore,the”EleventhFive-Year“periodtheagencydevelopTCM>><<Digital3MultimediaDigitalDiscshouldbeamatterofcourse,butthetopicisabouttobefinalizedintime,thecommunity“Cancelmedicine,”themurmurincreasedsharply,thereisalsoasocialconcernfocusedonindividualtopicsaffectingthenormalproduction.Facedwiththissituation,inPhoenixPublishingGroupandSocialCommitteesupport,communityleadershipandorganizationinnovationsofthecentralleadershiponteamlearning“tofurtherstrengthentheculturalconstructionofChinesemedicine”andmakeChineseculture“goingout”instructions,acommonunderstanding.choreographyteamdeterminedinthe“EleventhFive-Year...