Combat:hownottospendmoneytomakeAppinthreedaystodo200millionexposure(TofreedownloadNews)Duringthecollegeentranceexamination,ourteamdidapvbillionsofmicro-channelactivity:CollegeEntranceheadlinesbuilder,enterthenameandregionscangenerateafakecollegeentrancefunnyaboutyournews.Ifyourcircleoffriends,therehavebeensimilartothefollowinglink,yes,that’swhatwedo.Ifnot,congratulationstoyou,youngman!Becausethedatashow60%oftheshareofthisactivitygroupis30-39yearsold.Thisisdefinitelynotanarticlecalleddrygoods,nottennorfivemust-seeonthebigclasstheory,Ijustwanttotalkaboutthestoryofoursmallteam,andwesharethesameentrepreneurs:limitedresourcesteamdoesnotlarge,severalunknownwhethertheattempthasbeennogiveup.Atotalof5.5individualoperationsteam,laterjoinedthebrainCTOholewideopentowritecopylink,1soweputhimhalfcount.Activityfromaproposaltoperformon-line,atotalofonlytwodays.Onthe5thandthe6thtowritecopy,the6thintheeveningwiththedevelopmentofon-linetechnology,theentranceisonthe7thdayofthe8thnooneveningpeakushereddata,pvdirectbillionsofdollars,fivetimesthebandwidthduringtheupgrade,plusthefiveservers.Thefirstdayofthefollowingdata:Theendresultofthiseventis:AsofJune12,about210millionPV,5tenmillionUV.Currently,asingledayofourPVremainsatabout500W.Thentalkaboutourexperience:ButIdonotwanttolookforcreativeideasThedevelopmentoftheInternethasnearly20yearsofhistory,alotofcreativeformspredecessorshaverealized,andwedonotcomeupwithanentirelyunprecedentedidea,buttofindasuitablepropagationmodesexistingideasandmakeimprovements,withtimesfromhottospread.Nervecat’ssuccessisagoodexample.Donotspreadtheproduct2Directthatthelessonsit.Thinkingtodowiththeproductspreadistaboo.Orientedthinkingistheproductofcustomersatisfaction,thepursuitofdesignandinteractivity,productfeatures.Ourcircleoffriendshaveseenalotofcoolh5,designandinteractivityarethebest,alsoheardsometeamisdevelopingh5planamonthinadvance,eachdepartmenthasaverystructuredcollaboration.Buttheproductandcommunicationisnotthesame.Transmissioncycleisveryshort,mostofthehotactivetransmissionofnomorethanoneweek.Agile,fastupdateiteration,maybethemostappropriateway.Circleoffriendsusagescenariosallowstheusertousethetimefragmentation,andcaneasilybeinterrupted,usersdonothavethepatiencenorthetimetounderstandthedetails.Productdetailsarerequiredlargenumberofuserscanexperiencefrequentuse,sosimpleandfuninsteadoffast-movingconsumerisking.Sportsandseekingattention,isthecorerequirementWhenhaircircleoffriends,intheendwhatwewant?Gonewhattoeat,withwhomtosharelinksto3thirdparty,tosharetheirideas,becausewewanttogetattention,togetrecognition,accesstointeractive,togetabetterimageinthemindsofothers.Youwanttoshowofftomeetthepsychological:toboastuser,theusercanshowoffthepoint.Ourcorewordcollegeentranceexam,butmostofallpraisenature.DatashowthatcomplimenttheuserYanhighvaluelinkisthemostpopular,sharingthenumberisfivetimestheaveragesharedata.Forexamplethis:InterviewwithBeijingcollegeentranceexam36kr:becomechampionsecondplace,becauseofhighcolorvalue.Mentalmeetuserwantsattention:additionofastronglinkassociatedwiththeuserandcreateatopicofconversation.First,themainnewsishisname,theuser’sfriendstoseefamiliarnamesaremorelikelytobeattracted,atthesametime,intimetojointheselectionofstarsandsomeofthecurrenthotspots,sosharingcontentsuctioneyeoftheincreasewillbemoreattention.TohelpuserssolvethesharewhenthefettersCi...