淘宝直通车宝典—淘宝直通车原理、操作、优化一本通目录1.淘宝直通车概况..........................................................................................................................41.1引言....................................................................................................................................41.2淘宝直通车产品原理........................................................................................................51.2.1淘宝直通车产品综述.............................................................................................51.2.2淘宝直通车产品分类及展现位置.........................................................................61.2.3淘宝直通车计费方式...........................................................................................101.3淘宝直通车优势..............................................................................................................111.4淘宝直通车推广基本流程..............................................................................................122.淘宝直通车操作系统介绍.....................................................................................................122.1如何加入淘宝直通车......................................................................................................122.2淘宝直通车账户结构概况..............................................................................................142.2.1账户结构图...........................................................................................................142.2.2淘宝直通车账户...................................................................................................142.2.3推广计划...............................................................................................................142.2.4推广宝贝...............................................................................................................152.2.5推广关键词...........................................................................................................152.2.6推广创意...............................................................................................................152.3系统操作介绍..................................................................................................................162.3.1充值.......................................................................................................................162.3.2推广一个新的宝贝...............................................................................................172.3.3“我的推广计划”管理........................................................................................232.3.4页面管理...............................................................................................................302.3.5淘宝直通车账户设置...........................................................................................442.3.6工具及其他...........................................................................................................472.4直通车报表......................................................................................................................502.4.1报表字段解读.......................................................................................................502.4.2直通车报表介绍.................................