Analysis- The three operators application stores the logic behind cooperation(分析-三个运营商应用商店合作背后的逻辑)

Analysis:Thethreeoperatorsapplicationstoresthelogicbehindcooperation(ResearchpapersDownloadNews)recentlybrokethenews,said,“ChinaMobileapplicationstoremessages,calledMobile,ChinaUnicom,thethreemajortelecomoperatorsintheapplicationstorewillbelaunchedonMay17convergedbillingSDK,developerswilltakeadvantageofthisSDKcanbedevelopedoncereleasedsimultaneouslytothethreecarriersappstoreandgetthroughthreeoperatorsbillpaymentapplicationstores.Moreover,China’smobileInternetbase,ChinaTelecomlovegames,UnicomBroadbandOnlineLimitedwilljointlyforqualityOriginalAPPdeveloperslaunchedaspecialsupportprogram.“Manypeopleinthecommentsmovetothethreeoperatorstogetheragainst“degenerateintopipeline,”thecounter-attack,triggeredbytheeventismicro-channelcooperationbetweenoperatorsandI’dpreferthatthemovewaslong-planned,multi-beneficialcooperation,anditsfocusistohighlighttheAPPintheecologicalchainoperator’sbillingcapabilities1advantages,tocreateAPPprofitmodel,resultinginthemobileInternettofindhisowngoodrole.Cooperationofthethreeoperatorsisunexpected,makessenseInthemindsofmanypeople,thethreemajorwininthemarket,itisviolent,almosteveryproducttherearepeopleIcansitdownandworktogetherisaverydifficultthing,butthinkcarefully,thethreemajormarketsintheapplicationcooperationinthefieldbutiscleanof:1,theapplicationofcapitalmarketshavelittleeffectonthethree:itbelongstothethreemajorapplicationmarketsforderivativesbusinesscustomersoperate,andthemainindustryisrelativelyindependentoftheenduser’stiedupanddidnotaffectthetransfernetwork,whichisco-foundation.2,theapplicationofthethreeexistingmarketstructureisconducivetocooperation:Althoughthethreehavelaunchedtheapplicationmarket,but“MM”significantmarketappealthanthe“Wal-shop”and“Tianyispace,”anorderofmagnitude,MMthroughcooperationcanwillexpandthescopeoftheircustomersTelecom,ChinaUnicomusers,whileTelecomandChina2Unicom,youcanrelyonMM’sappealformoresettledandtrafficofAPP,whichisacooperativepointofinterest.APPistheessenceofthethreeco-billingtosnatchtherighttospeakInthe2Gera,operatorsestablishedapatternrepresentedMONTERNETindustrychain,theoperator’sbillingcapabilitiespowerfulandconvenientpaymentchannelsofitscoreresources,butasthepopularityofsmartphonesandmobileInternet’sarrival,industryvoicechangedhands,theoperator’sadvantagehasnotbeenreflected,but,inadditiontoAppleAPPStorehasestablishedaclearandsimpleAPPchargingmodeand,inthedomesticmarketonAndroid,butfellintotroublefree,althoughtherearestilladvertisingrates,propschargesandothermodels,butnotthenormalincomeAPPqualityisalwaystroubled,whichgivestheoperatoropportunities.Indomesticmarkets,operatorshavethebestcollectionchannelsandbillingcapabilities,inparticularthelaunchofin-appbillingMMmode,toknowwhereintheAppleAPPStore,in-apppurchaseshasexceededtheapplicationdownloadpurchase(FebruaryUnitedStates376%oftheiPhoneapplicationstorerevenuecomesfromin-apppurchases,whileAsia-apppurchasesfortheiPhoneapplicationstorehascontributedmorethan90%ofrevenue),whiledomesticplatformapppurchasesdoveryrare,thisisasubjectgoldmining.Threetojoinforces,thenforAPPdevelopers,especiallygamedevelopersthetemptationisgreat,developingaAPP,whetheritisultimatelywhatphonenumber,caneasilypay,whichwillundoubtedlyincreasethecarrierapplicationsmarketsellingpoint,isconducivetofee-basedapplicationstooperatorsmigrateapplicationsmarket.Analysisoftheeffectofthethreeco-Havetosaythistime,thethreeoperatorspositioningisveryaccurate,withtheirownchannels,billingadvantagetoattackthemobileInternet,theentireAPPpractitionerswillinevitablyhaveagreaterimpact,butfromtheotherhand,inadditiontothegame,applicationssuchasdigitalcontent,themajorityofAPPorfreeapplications,theprofitmodel,oftenthroughadvertising,O2O,electricityproviders,etc.toachieve,forthistypeofapplicationofthiscooperationwillbeless4affected.However,inthise-mailin,MMhasfullyexpresseddomarketdifferentiationstrategy:“2012peoplefishing2>><<operatorplatforminmonthlyincomeexceededtenmilliontoday,themobileInternetgoldrushchance.Overonebillionusers,overonehundredbillionmarket,youunderstand.”“......ChinesemobileInternetbase,ChinaTelecomlovegames,UnicomBroadbandOnlineLimitedwilllaunchaspecialsupportprogram,supporttheChineseoriginal,highqualityAPPdevelopers.”Therefore,iftheoperator’sapplicationmarketcanbecomeexcellentgamingplatform,high-qualitypremiumdigitalcontent(music,books,etc.)distributionplatform,thenitsucceeded.(Compile:freedownloadfull-Yong5

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