浅析广州亚运会高校志愿者对激励措施的满意度——以华南理工大学为例AnalysisonthesatisfactionoftheincentivesofCollegevolunteersinGuangzhouAsianGames–ExampleforSouthChinaUniversityofTechnology学院经济与贸易学院专业会展经济与管理学生姓名雷丹学生学号7指导教师戴光全提交日期2012年5月11日摘要以广州高校大学生为研究对象，采用访谈法和问卷调查法，对2010广州亚运华工志愿者进行了访谈。了解了亚运会志愿者管理情况，着重于对亚运志愿者激励措施的梳理，并考察了高校志愿者对此的满意情况。结果表明：大型体育赛事志愿者的管理还存在一些问题,，志愿者的满意度尚未达到平均水平，但是大多数志愿者仍对大型体育赛事的志愿者活动存在着巨大的热情和积极性。关键词：体育赛事；高校志愿者；激励；满意度；广州亚运会AbstractThispaperattemptstotakeGuangzhoucollegestudentasanexample,withthemethodsofquestionnairesandinterviewswithvolunteersofGuangzhouAsianGames.ThosevolunteersarestudentsofSouthChinaUniversityofTechnology.Inthispaper,thewriterintroducethebackgroundforthemanagementofAsianGamevolunteersandfocusontheincentivemeasuresofAsianGamevolunteersandhowtheincentivesaffectvolunteers’satisfaction.Theresultsshowthattherearestillmanyproblemsinthemanagementofvolunteersinlarge-scalesportevents;thevolunteers’degreeofsatisfactionhasnotreachedtheaveragestandard;yetmostofthevolunteershavekepttheirgreatenthusiasmandpassionfortheevent.Keyword:Sportevents,Collegevolunteers,Incentives,Satisfaction,GuangzhouAsianGame目录摘要ⅠABSTRACTⅡ第一章绪论.................................................................................................................51.1研究背景...........................................................................................................51.2概念的界定.......................................................................................................51.2.1研究对象——志愿者（Volunteer）........................................................61.2.2研究内容——激励措施............................................................................61.2.3研究方向——志愿者满意度....................................................................6第二章文献综述..........................................................................................................72.1高校志愿者满意度的文献综述.......................................................................72.2高校志愿者激励的文献综述...........................................................................72.3广州亚运会志愿者的文献综述.......................................................................82.4研究方法...........................................................................................................82.4.1文献综述法................................................................................................82.4.2访谈法........................................................................................................82.4.3问卷调查法................................................................................................8第三章调查结果分析...................................................................................................93.1访谈结果分析...................................................................................................93.1.1广州亚运会志愿者背景介绍....................................................................93.1.2广州亚运会激励保障措施.........................................