Business strategy, industrial enterprises leverage force(业务战略,工业企业利用的力量)

Businessstrategy,industrialenterprisesleverageforceThevastmajorityofindustrialenterprises,corporatestrategyisequivalenttothebusinessstrategy.So,notinstructionsonbusiness,buttogivewithinthestrategicvisiontofindaclientport.Corporatestrategy,businessonlyfromtheriversflowingintotheoceancustomers,potentialenergycanbetransformedintoastrategicmarketingefforts,corporateresourcestotheeffectiveexchangeandmarketresources.Industrialenterprisesintheexpansionstrategy,businessstrategyconsiderationstoo,needtotakeadrasticoverkill.Corporatestrategy,businessunitstrategyandfunctionalstrategies,layersofadvancingchain,constitutethethreeclassicelementsofcorporatestrategy.Classicseeminglyunassailable,infact,alotofloopholes.Asaresult,multi-leveldecision-making,informationasymmetry,unequalresponsibilityandrights,willresultininefficientuseofresources,andtheopportunitytocapturetheweak;andsecondly,strategyandexecution,alwaystwo-way,real-timefeedback,decisionsandactionsrequiredone,onlythe1businessstrategyoftheleadingcorporatestrategy,theresponsetotimelyactioninplace.Threetolargeenterprisesdisease,themostcommonintheindustrialsector.Thetroubleis,someofthesmallscaleindustrialenterprises,aslongasthenumberofproductionbases,oroperationalheadquartersandproductionbaseisnotone,therewillbepoorcommunication,delayedordistortedinformation,marketresponseretardationchaos.Industrialenterpriseswithbusinessstrategytoguidethedivision(orbusinessunit)strategyandfunctionstrategy,onlyinthisway,resourcesandopportunitiestoseamless,interactivestrategyandexecutiontobeeffective.1,B2B,B2C,B2GbusinessstrategyTriangleConstructionIndustrialmarketing,thisisnottherightword,tooproduct-oriented,andthenatureofindustrialmarketing,strategicmarketingandsystemsthatjustwinning.Whowas,andmadeitsmooth,thentheindustrialmarketingbywhichnameit?WithB2B,easytounderstand,easytosing,whichrepresentsbusinessesonmarketingbetweenbusinesses(businesstobusinessmarketing).B2Bname,therearetwoproblems.First,withtheelectricitysupplierB2Beasytoconfuse;Second,ignoringtheG(government2agenciesgovernment),youknow,governmentpurchasesandinstitutionsinEurope,AmericaandChina,areallmorethanathirdofthetotalmarketforheavyYo.YeduiMingsaid:industrialmarketing,narrowconnotationanddenotation.B2B,alittlebetter,itisstillhardtoavoidfar-fetched.Inter-organizationalmarketing,themostappropriatenameforthispoint,coveringbothB2B,alsoincludestheB2G(BusinesstoGovernment).Domesticphotovoltaic,railtransportation,petrochemical,steel,mining,agriculturalandotherindustries,thegovernmentonenteringright,purchaseordersandsubsidieslinksrelativeledthedevelopmentdirectionoftheindustry,whocanwingovernmentorderscompanieshave,Strategy&Marketingtonalitynepotismhavelongbeeninthefreeze.Andtelecommunications,financeandprofitgiganticscaleindustriesstillplayaleadingroleB2G.Thesestate-ownedenterprisesoperatinginprogressisnottoosmall,bettertogotothemayortofindamarket,butalsofrompassiveadaptationtoactiveembraceofthemarket,precipitationtechnology,personnelquality,scaleadvantages,graduallyfounduseless.Borninreformandopeningupprivate3enterprises,hewasbornwithbeach-goerstastedenoughoftheB2Bmarketupsanddowns,butalsoeatalotofcoldshoulderB2Gmarket.ThosebeatsEuropeanandAmericancounterparts,itisB2BandB2Gdoublearrowsshotenviableendless.Schneider,thenameoftheGermanflavor,butitisanauthenticFrenchcompanies.Theirchairman(di...

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