课程论丈学生姓名曾柏传学号201008020209专业市场营销课程房地产营销指导老师唐海聃考核方法提交论文目录一＞项g简Tt.................................................................................................................................................................................3二、投资环境分析......................................................................................................4（一）.................................................................................................................、区位分析4（二）.....................................................................................................................微观分析4（三）.....................................................................................................................市场分析4（四）.....................................................................................................................后市预测4三、客户群分析..........................................................................................................5（一）.............................................................................................................住房需求分析5（二）.....................................................................................................................结构分析6四、竞争对手分析......................................................................................................6五、新领地项目SWOT分析..........................................................................................7六、目标客户群..........................................................................................................8七、项S定位.............................................................................................................8（―）形象定位..................................................................................................8（二）.....................................................................................................................功能定位8（三）.....................................................................................................................椚次定位8（四）.....................................................................................................................主题定位9八、营销策略.............................................................................................................9（―）产品策略..................................................................................................9（二）.....................................................................................................................价格策略9（三）.....................................................................................................................推广策略10（四）.....................................................................................................................销隽策略10附1.消费者I'nJ卷调杏表............................................................................................11附2•四个竞争楼盘调查表...........................................................................................12房地产营销------新领地项0开发策划X✓SS5«开发项FH新领地开发商：爯马拉雅置业冇限公司投资商：乞力马扎罗集团地块位S:成华区建设路板块，毗邻东郊记忆，成都理工大学对面占地时积...